Las herramientas digitales sociales en línea para la autopromoción laboral. Hacia un estado de la cuestión

Francisco  Campos-Freire; Natalia  Alonso Ramos

doi:10.4185/RLCS-2015-1047

Authors

Francisco Campos-Freire University of Santiago de Compostela http://orcid.org/0000-0003-1831-1838
Natalia Alonso Ramos University of Santiago de Compostela http://orcid.org/0000-0001-5923-2816

DOI:

https://doi.org/10.4185/RLCS-2015-1047

Keywords:

Employment websites, social networking, blogs, methodology, State of the Art

Abstract

The metamorphosis experienced in recent years by the Information and Communication Technologies (ICT) and the emergence of the web 2.0 have substantially changed the guidelines to look for and obtain jobs, from the perspective of both employers and potential employees. Job hunting is no longer a face-to-face process; job seekers now use a diversity of web-based digital tools –employment websites, social networks and blogs, among others- that allow them to promote their resume and find job offerings that best fit their professional profile. Method. This article reviews the most important and recent scientific literature on the use of this type of resources designed to promote people’s professional qualifications. Results. The main purpose of this work is to expose the different methodological instruments that have been used to deal with our object of study (online digital tools for professional self-promotion), as well as their conclusions, in order to assess the State of the Art in this subject matter.

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Author Biographies

Francisco Campos-Freire, University of Santiago de Compostela

Journalist and Professor of News and Audiovisual Media Management at the School of Communication Sciences of the University of Santiago de Compostela (Spain). Holder of a Bachelor’s Degree in Information Sciences from the Complutense University of Madrid; an MBA Degree in Industrial and Service Business Management; and a Doctoral Degree from the University of Santiago de Compostela. Certified as Professor by the National Agency for Quality Assessment and Accreditation of Spain (ANECA) since 2011. European expert in Corporate Social Responsibility and Quality management, certified by the European Organisation for Quality (EOQ) and the Spanish Association for Quality (AEC).

He began his journalistic career as a delegate of the regional newspaper La Voz de Galicia in Lugo (1979-1985), Deputy Director and Director of La región de Orense newspaper (1985-1990), Manager-Director of the Galician News Agency (AGN) from 1990 to 1994; Director general of the broadcasting company Compañía de Radio Televisión de Galicia from 1994 to 2005; and President of the Federation of Regional Radio and Television Organisations of Spain (FORTA) in 1994, 1997, 2001 and 2004.

As academic, he has published nearly a hundred research articles and a dozen books, including: “Gestión de nuevas empresas periodísticas” (“Management of new news media companies”) (2008); “El cambio mediático” (“Media change”) (2009); “El nuevo escenario mediático” (“The new media scenario”) (2010), “Gobernanza y comunicación en Europa” (“Governance and communication in Europe”) (2011); and “La gestión e investigación de las redes sociales digitales” (“Digital social networks management and research”) (Cuadernos Artesanos de Comunicación, 2013

Natalia Alonso Ramos, University of Santiago de Compostela

Natalia Alonso Ramos holds a Bachelor’s Degree in Journalism and a Doctoral Degree in Audiovisual Communication and Advertising from the University of Santiago de Compostela. She has workedin Antena 3 Televisión as news editor. As researcher at the University of Santiago de Compostela, she has been part of the Worker Tutor and the ‘Galicia en NODO: Communication, Culture and Society (1942–1981)’ projects

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