Radio y redes sociales: el caso de los programas deportivos en Twitter

Jesús Ángel  Pérez Dasilva; María Teresa Santos; Koldobika  Meso Ayerdi

doi:10.4185/RLCS-2015-1039

Authors

Jesús Ángel Pérez Dasilva University of País Vasco http://orcid.org/0000-0002-3383-4859
María Teresa Santos University of the Basque Country https://orcid.org/0000-0002-2494-3279
Koldobika Meso Ayerdi University of the Basque Country http://orcid.org/0000-0002-0400-133X

DOI:

https://doi.org/10.4185/RLCS-2015-1039

Keywords:

Radio sports programmes, social networks, Twitter, radio, Carrusel deportivo, El larguero

Abstract

This research study analyses the Twitter accounts of the most successful radio sports programmes in Spain. These types of journalistic programmes use this social network to increase their visibility and the influence and impact of their messages on the Internet. Method. We analysed the 3,200 most recent messages posted in the accounts of each of the most listened-to radio sports programmes, based on a list of 20 indicators divided into four major groups: potential influence, activity, interaction and user reactions. Conclusions. The results confirmed the impact of the messages posted by radio sports programmes on the social network. The amplification rate ranges between 50 and 80 per cent while the applause rate ranges between 40 and 85 per cent. These results indicate that these programmes are very influential due to the interest generated by sports and everything that surrounds it.

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Author Biographies

Jesús Ángel Pérez Dasilva, University of País Vasco

Professor at the School of Social and Communication Sciences of the University of the Basque Country (UPV/EHU).

He has taught Media models andNews genres, and is currently teachingOnline journalism writing and Research theory and methods in online journalism in MA programme in Social Research of the Universityof the Basque Country. He has published articles in suchjournals as Estudios del Mensaje Periodístico, Zer, Análisi, and Revista Latina de Comunicación Social.

He has been guest researcher at the University of Cambridge (2012), and has taught at the Nova University of Lisbon and the University of Trieste. His main lines of research are new technologies and digital journalism.

He directed the research project titled ‘Democratisation of recommendation. From consumption magazines to social networks’ (EHU 11/11).

In 2014 it received one of the Dragos of Latina, as author of more mentioned article.

María Teresa Santos, University of the Basque Country

Full Professor at the School of Social and Communication Sciences of the Department of Journalism II of the University of the Basque Country (UPV/EHU).

She is the author of the following articles: El desarrollo de la televisión local en Vizcaya (“Development of local television in Vizcaya”) (Estudios sobre el Mensaje Periodístico, 2004); La prensa gratuita se expande en España (“Free press expands across Spain”) (Telos, 2005); Prensa gratuita para inmigrantes: Noticias de acá y de allá (“Free press for immigrants: news from here and there”) (Estudios sobre el Mensaje Periodístico, 2008); Las televisiones locales del País Vasco en Internet (“Local television stations from the Basque Country on the Internet”) (Revista Latina de Comunicación Social, 2009); La salud en la prensa gratuita especializada. Un fenómeno emergente (“Health in the free press. An emerging phenomenon”) (Estudios sobre el Mensaje Periodístico, 2009); Diarios gratuitos de información general: percepción, hábitos de consumo y preferencias de lectura de los universitarios vascos (“Free general-information newspapers: perception, consumption habits and reading preferences among Basque students”) (Estudios sobre el mensaje periodístico, 2010); Prensa gratuita y jóvenes. Estudio de hábitos de consumo, preferencias y contenidos (“Free newspapers and young people. Study of consumer habits, preferences and contents”) (Ámbitos. Revista Internacional de Comunicación, 2011). Prensa gratuita para inmigrantes en el País Vasco: una lucha por la supervivencia (“Free newspapers for immigrants in the Basque Country: strugglingto survive (Doxa, 2012).

She has also published ten books including: Radios comerciales...Ondas libres (“Commercial radio...Free waves”) (1994); La radio vasca(“Basque radio”) (1999); La prensa gratuita en el País Vasco (“Free press in the Basque Country”) (2001);Periodismo Radiofónico (“Radio journalism”) (2004); El auge de la prensa gratuita en España(“The rise of the free press in Spain”) (2008); La Televisión local en el País Vasco (“Local television in the Basque Country”) (2010); La apuesta de Vocento por la prensa gratuita. Nuevas estrategias de mercado (“Vocento’s bet on free press. New market strategies”) (2013).

In 2014 it received one of the Dragos of Latina, as authoress of more mentioned article.

Koldobika Meso Ayerdi, University of the Basque Country

Professor at the School of Social and Communication Sciences of the University of the Basque Country, where he teaches Online journalism writing and Research theory and methods in online journalism (MA programme in Social Research).

He has also taught Media models and Introduction to Journalism. He is the author of several books on online journalism and of more than 20 articles published in journals such as Estudios del Mensaje Periodístico, Zer, Análisi and Revista Latina de Comunicación Social.

Director of the Department of Journalism II of the University of the Basque Country. Director of the research project funded by the Ministry of Economy and Competitiveness:“Active audiences and journalism: analysis of the quality and regulation of user generated content” (reference CSO2012-39518-C04-03).

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