La presencia y representación de la mujer científica en la prensa española

Eva  Aladro Vico; Graciela Padilla Castillo; Paula Requeijo Rey; Dimitrina J.  Semova; Julia  García Agustín; María Teresa García Nieto; Mónica Mónica Viñarás Abad

doi:10.4185/RLCS-2014-1007

Authors

Eva Aladro Vico Complutense University of Madrid http://orcid.org/0000-0003-1986-8312
Graciela Padilla Castillo Complutense University of Madrid http://orcid.org/0000-0003-1393-4817
Paula Requeijo Rey Complutense University of Madrid http://orcid.org/0000-0003-1393-4817
Dimitrina J. Semova Complutense University of Madrid http://orcid.org/0000-0001-8355-5121
Julia García Agustín Complutense University of Madrid http://orcid.org/0000-0002-5796-3401
María Teresa García Nieto Complutense University of Madrid http://orcid.org/0000-0002-6235-511X
Mónica Mónica Viñarás Abad Complutense University of Madrid http://orcid.org/0000-0001-8792-5927

DOI:

https://doi.org/10.4185/RLCS-2014-1007

Keywords:

Women, Science, Equality, Press, Representation

Abstract

This R&D project is based on the hypothesis that female scientists are invisible in the Spanish media. Objectives and methods: To test this hypothesis and to examine the image of female scientists offered by the Spanish press, this study analyses the science news disseminated by the five major general-interest paid-for newspapers during six non-consecutive months. Conclusions: The results reveal that these newspapers only dedicate 2.6% of their pages to science news and that only 14.3% of these news stories focus on female scientists, while the great majority of news, 70.7%, focuses on male scientists and the rest, 15%, have both male and female scientists as protagonists. Science news stories that focus on female scientists describe the research studies of these women in a dispassionate manner, without giving them a protagonist role, and without using evaluative adjectives to describe them. Thus, there is a significant level of inequality in the informative treatment given to male and female scientists in the Spanish press.

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Author Biographies

Eva Aladro Vico, Complutense University of Madrid

Full Professor and current Academic Director at the Department of Journalism III, School of Information Sciences, of the Complutense University of Madrid. Bachelor of Arts in Information Sciences with specialisation in Journalism and PhD degree (with Honours) in Information Sciences, both from the Complutense University of Madrid.

Member of the Editorial Board of the journals Área Abierta, Palabra Clave, Icono 14, CIC Cuadernos de Información y Comunicación and Perspectivas de la Comunicación. Member of the Spanish Association of Transactional Analysis (AESPAT). Former Coordinator 2001-2013) and current Director of the journal CIC Cuadernos de Información y Comunicación.

Author of dozens of published scientific articles, book chapters, and books, including Símbolos, metáforas y poder (“Symbols, Metaphors and Power”); Salvar el Teatro Albéniz: Historia de un blog (“Save Albéniz theatre: A Blog’s story”); La información determinante (“The determinant information”); Teoría de la información y la comunicación eEfectiva (“Information theory and effective communication”).

Graciela Padilla Castillo, Complutense University of Madrid

Graciela Padilla Castillo holds a Doctoral degree (with Honours) in Communication Sciences from the Complutense University of Madrid and a Bachelor’s degree (with Honours) in Journalism and Audiovisual Communication.

She completed her postdoctoral training at the University of California, Los Angeles (UCLA).

Her research lines are Audiovisual ethics, Information theory, Fiction television, Social networks and Professional networks, Transactional analysis and Gender studies.
Author and co-author of over fifty book chapters and scholarly articles, published in high impact journals (Revista Latina de Comunicación Social, CIC Cuadernos de Información y Comunicación, Estudios sobre el Mensaje Periodístico, Revista de Análisis Transaccional y Psicología Humanista, Icono 14 and Vivat Academia,among others).
She has participated in over fifteen projects funded with public and private grants and educational innovation projects.

She is an active member of the Feminist Studies Institute (Complutense University of Madrid) and assists in the coordination of the Master’s degree in Political and Corporate Communication (Camilo José Cela University).

Paula Requeijo Rey, Complutense University of Madrid

Paula Requeijo Rey holds a Doctoral degree in Information Theory from the Complutense University of Madrid (2012), a Master’s degree by the National Radio of Spain and the Complutense University of Madrid (2007), and a Bachelor’s degree in Journalism (2006).

She completed his postdoctoral education at the University of California thanks to a grant obtained from the Ministry of Education through competitive bidding.

She worked as journalist at Radio 3, of the National Radio of Spain, between October 2007 and October 2009. Winner of the University Faculty Formation (FPU) scholarship (2009). Associate Researcher at the School of Information Sciences of the Complutense University of Madrid, where he co-teaches Information theory and Political information and communication.

Lecturer at the Master’s degree programme in Political and corporate communication (Camilo José Cela University) and previously at the Master’s degree in Journalistic, Institutional and Business Communication (UCM) of the Complutense Summer School.

Permanent member of the consolidated research group 940820 of the Complutense University of Madrid. She has participated in several research projects with (national and regional) public and private funding obtained through competitive bidding, and educational innovation projects.

Author and co-author of more than twenty book chapters and scholarly articles published in such journals as Estudios del Mensaje Periodístico, CIC Cuadernos de Información y Comunicación, Vivat Academia, Revista de Comunicación de la SEECI, and Revista de Análisis Transaccional y Psicología Humanista.
Her main research lines are Information Theory, Political Communication, Rhetoric, Propaganda and Gender Studies.

Dimitrina J. Semova, Complutense University of Madrid

Associate Professor at the School of Information Sciences of the Complutense University of Madrid since 2011. Former research fellow at the same university (2006-2010) thanks to its Faculty Training Programme (FPU). Holder of a Bachelor’s degree in Journalism from the University of Sofía, a Bachelor’s degree in Audiovisual Communication from the Complutense University of Madrid, and a Doctoral degree in Journalism, also from the Complutense University. Her Doctoral thesis explored the public system of radio and television in Europa and was defended in 2011.

Visiting researcher at Harvard University and the Free University of Berlin. Author of two books, several book chapters and articles published in journals indexed in JCR, Scimago, Scopus, Elsevier, SciELO, EBSO, Latindex (International Journal on Media Management, International Review of Information Ethics, OBS Journal, Palabra Clave, Cuadernos de Información y Comunicación, etc.).

Julia García Agustín, Complutense University of Madrid

Doctoral degree in Theoretical, Ethical and Structural Aspects of Mass Communication, Master’s degree in Business Administration (MBA), and Bachelor’s degree in Information Sciences (speciality in Journalism) from the Complutense University of Madrid (UCM).

Journalist with over 20 years of experience in the main Spanish radio, press and television corporations. Former collaborator in various Latin American newspapers. Involved in the business sector since 2004, as leader in the areas of strategy and communication. Participated in the Jack F. Ealy Workshop on Science Journalism, organised by the Institute of the Americas and the University of California-San Diego (USA).

Member of several research groups. Academic advisor of H2ong and Guest Professor at the University of Bergen and the Free University of Berlin.

Author of an information management model, a book and various scientific articles. Member and President of the Academy of Female Doctors (AcDras).

María Teresa García Nieto, Complutense University of Madrid

María Teresa García Nieto Doctor holds a Doctoral degree in Advertising and Public Relations, a Bachelor’s degree in Information Sciences and in Political Sciences and Sociology; a Certificate of Research Proficiency in the Doctorate in Psychology, and a Master’s degree in Corporate Communication and Advertising, all from the Complutense University of Madrid.

Recognised as researcher for the last six years and as professor for 20 years. Main researcher in the “Research Project for the Promotion of Gender Equality in Scientific Information”(Proyecto de investigación para el fomento de la igualdad de género en la información científica) (reference: 2011-0004-INV-00016), which is funded by the Spanish Women’s Institute, the Ministry of Social Services and Equality, of the Ministry of Health, Social Services and Equality.

Full Professor at the Complutense University of Madrid, where she teaches at undergraduate and postgraduate levels.

Member of the Press Association of Madrid and President of the Centre for Communication Strategies Studies.

Director of several doctoral theses. Former Vice-Dean of the School of Communication Sciences of the Complutense University of Madrid.

Director of the Bachelor’s degree programme in Communication of the Centre for Advanced Studies Philip II of Aranjuez, attached to the Complutense University of Madrid. Researcher and specialist of renowned prestige in applied communication research, especially on institutional and corporate communication, and communication and gender issues.

Author of several books and monographs on information and communication. Professor at the Master’s degree programmes in Corporate Communication and in Social Communication, both of the Universidad Complutense de Madrid, and in the Master’s programme in Journalism of ABC, and in different postgraduate courses in Spanish and foreign universities.

Mónica Mónica Viñarás Abad, Complutense University of Madrid

Mónica Viñarás Abad holds a Doctoral degree (with Honours) in Information Sciences from the Complutense University of Madrid.

Professor with seven years of experience in the areas of Corporate Communication, Public Relations, Sponsorship and Patronage, and Strategic Communication.

Director of the Advertising and Public Relations section of the Department of Audiovisual Communication and Advertising of the CEU San Pablo University. Professor in the Master’s degree programme in Brand Communication of the Pontifical University of Salamanca and in the Doctoral degree programme of the CEU San Pablo University. Honorary visiting Professor at the Complutense University of Madrid since 2010.

She developed her professional career in advertising agencies and public relations and communication departments in public and private organisations.

Her main research line is the corporate communication management, with special interest in cultural institutions.

Author of many scientific articles published in national and international journals of corporate social responsibility, communication strategies, branding and image, sponsorship, and other areas of corporate communication and its relevance in organisations and society.

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