Pantallas para ver el mundo. Estereotipación televisiva de la población indígena mexicana y generación de prejuicio

Carlos  Muñiz; Alma Rosa Saldierna; Felipe  de Jesús Marañón; Alba Belinda Rodríguez

doi:10.4185/RLCS-2013-978

Authors

Carlos Muñiz Autonomous University of Nuevo León http://orcid.org/0000-0002-9021-8198
Alma Rosa Saldierna Autonomous University of Nuevo León http://orcid.org/0000-0003-1805-9740
Felipe de Jesús Marañón Autonomous University of Nuevo León http://orcid.org/0000-0002-0705-6336
Alba Belinda Rodríguez Autonomous University of Nuevo León http://orcid.org/0000-0003-2832-8481

DOI:

https://doi.org/10.4185/RLCS-2013-978

Keywords:

indigenous, prejudice, media stereotypes, stereotyping, television consumption

Abstract

Stereotypes are socially-structured beliefs about a particular social group, which can be derived from direct or indirect contact with members of that group. In this regard, it has been pointed out that media representations can generate and reinforce stereotypes that lead to the development of more or less prejudiced attitudes. Objectives. This study seeks to examine whether this process occurs with respect to the Mexican indigenous population, in the context of the metropolitan area of Monterrey. Methods. The study combined two methods: the first one consisted of the content analysis of fiction TV programmes in order to identify possible stereotypes about Mexico’s indigenous population; the second instrument was a survey applied to high school students of the metropolitan area of Monterrey in order to investigate the relationship between their beliefs and prejudiced attitudes towards indigenous people. Conclusions. Results confirmed the impact of the consumption of media stereotypes on the level of prejudice towards indigenous people, but not on the stereotyping of this sector of the population.

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Author Biographies

Carlos Muñiz, Autonomous University of Nuevo León

Carlos Muñiz (Ph.D. in Communication) is Lecturer in the Political Sciences and Public Management Faculty at the Universidad Autónoma de Nuevo León, Mexico. His teaching and research focus on the analysis of mass media effects and political communication, as well as in scientific research methodology with a special attention on quantitative techniques. His latest work includes studies on news framing and social groups’ representations in media contents that have been published in several scientific journals, as well as in national and international books or book-chapters.

Since 2010 he is a member of the National Researchers’ System in Mexico (SNI). Currently, he is the main researcher in the project “Effects of Indigenous People’s Representations in the Media on the Young Population’s Perceptions”, that is funded by the National Council of Science and Technology of Mexico (CONACyT).

Alma Rosa Saldierna, Autonomous University of Nuevo León

Alma Rosa Saldierna (M.A. in Public Policies, Universidad Autónoma de Nuevo León) is a doctoral candidate in Philosophy with a special emphasis on Political Science at the Universidad Autónoma de Nuevo León. She currently has a research scholarship from the National Council of Science and Technology of Mexico (CONACyT).

Felipe de Jesús Marañón, Autonomous University of Nuevo León

Felipe de Jesús Marañón (M.A. in Sciences with emphasis on Communication, Tecnológico de Monterrey), is a doctoral candidate in Philosophy with a special emphasis on Political Science at the Universidad Autónoma de Nuevo León. He currently has a research scholarship from the National Council of Science and Technology of Mexico (CONACyT).

Alba Belinda Rodríguez, Autonomous University of Nuevo León

Alba Belinda Rodríguez (B.A. in Graphic Design, Instituto Tecnológico de Sonora) is doing a Master’s degree on Communication’s Sciences at the Tecnológico de Monterrey. Her dissertation project is entitled “Identity reconstruction of migrant Indigenous women in Monterrey: The role of communication on their acculturation and ethnic identity”.

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