Revista Latina de Comunicación Social, en la red social Facebook

Francisco Javier  Herrero Gutiérrez; Alejandro Álvarez-Nobell; Maricela López-Ornelas

doi:10.4185/RLCS-66-2011-944-526-548

Authors

Francisco Javier Herrero Gutiérrez University of Salamanca https://orcid.org/0000-0002-1362-7406
Alejandro Álvarez-Nobell National University of Córdoba https://orcid.org/0000-0003-1384-3544
Maricela López-Ornelas Autonomous University of Baja California https://orcid.org/0000-0002-4215-5591

DOI:

https://doi.org/10.4185/RLCS-66-2011-944-526-548

Keywords:

Social network, Facebook, Twitter, Revista Latina de Comunicación Social, Academic Journals

Abstract

The new spaces for 'dialogue' and two-way direct interaction, which have been promoted by the incorporation of Web 2.0 tools, have transformed the traditional models of scientific dissemination, and the study of communication models when trying to link these types of relationships with the need of identifying the essential characteristics of the users. In this sense, the objective of this article is to analyse the academic dissemination and connections that the Revista Latina de Comunicación Social (Latino Journal of Social Communication) has achieved since it joined the social networks Facebook and Twitter in early 2010. The methodology involves the analysis of statistical data obtained supplied by the platform Motigo Webstats, and RLCS’s users. The results highlight that the online journal of social communication has made significant progress in the dissemination of its latest issues through the social networks, which increases its value and strengthens its visibility.

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Author Biographies

Francisco Javier Herrero Gutiérrez, University of Salamanca

Francisco-Javier Herrero-Gutiérrez is researcher in training at the University of Salamanca. He teaches “Sports communication”. He holds two bachelor’s degrees: in Audiovisual Communication (from the University of Salamanca, 2007), and in Journalism (from the Pontifical University of Salamanca, 2005).

He is currently writing a doctoral thesis on the radio sports broadcasts in Spain, which is part of a project co-funded by the Education Council of the Community of Castilla y León (Spain) and the European Social Fund.

The doctoral thesis gives continuity to the dissertation presented in 2009, which is entitled “The radio sports broadcasts. A three-level approach: textual, locutionary and contextual”, and was awarded the summa cum laude by unanimity.

His main lines of research revolve around:
- Sports communication in Spain (especially radio)
- Use of new technologies (e.g. social networks) applied to the academic and professional fields

In Salamanca he has worked with several local newspapers (Spain), such as La Gaceta Regional de Salamanca, El Adelanto de Salamanca, and Tribuna de Salamanca, and several radio stations such as COPE Salamanca and Radio Universidad (Salamanca).

Alejandro Álvarez-Nobell, National University of Córdoba

Alejandro Álvarez-Nobell is a Ph.D. student in Strategic Communications Management at the University of Málaga, Spain. His doctoral thesis is entitled “Evaluation in Communication: perspectives and models of study”, and is supervised by Antonio Castillo.

He holds a Master’s degree in Strategic Management and Innovation in Communication from the University of Malaga, Spain (2010), and a bachelor’s degree in Social Communication with specialization in Institutional Communication from the National University of Córdoba, Argentina (2005).

Professor of “Public relations”, “Corporate communication”, “Applied Public and Institutional Relations” and “Analysis of the media” at the Universidad Empresarial Siglo 21 (21st Century Business University) (Argentina).

Professor of “Institutional communication” (2011-2012) and “Language II and Radio Production” (2005-2007) at the School of Information Sciences of the National University of Córdoba, Argentina.

Specialised in communication research at the National University of Cordoba (2009-2010).

Member of the RAIC (Academic Iberoamerican Network of Communication), the Latin Society of Social Communication, the Professional Board of Public Relations of the Republic of Argentina, the AE-IC (the Spanish Association for Communication Research, and the Institute for Research in Public Relations (Spain).

Director of the scientific journal Pangaea, which is published by the RAIC.

Secretary of Institutional Planning and Management at the School of Information Sciences of the National University of Córdoba (Argentina).

Consultant in Media Communication, Image and Identity. Currently advises Y2KNetworks and INFOXEL Inteligencia en Medios in their entrance to the Spanish market. In the past, he has worked as Director of Operations for Buenos Aires, Rosario, Mendoza and Córdoba (Argentina) and as Senior Adviser on media analysis, media sponsoring and image for top brands like Arcor, Toyota, Santander Group, Coca Cola, Microsoft, and Telecom, among others.

Maricela López-Ornelas, Autonomous University of Baja California

Ph.D. student in the programme Media and information sciences at the University of La Laguna, Tenerife, Spain. M.A. in Education Science (2004) from the Autonomous University of Baja California (UABC), with the thesis Design and Validation of an Instrument to Evaluate Online Academic Journals; and B.A. in Communication Sciences (1993) from the same University.

She is currently Full Professor at the Institute for Educational Research and Development (http://iide.ens.uabc.mx/blogs/ornelas/) of the Autonomous University of Baja California, where she is part of the research group on educational evaluation.

Since 1993 she teaches in the area of communication at the undergraduate level, and since 2007 she teaches in the area of education at the graduate level.

She is co-founder of the REDIE (Online Journal of Educational Research) project (http://redie.uabc.mx ), where it is responsible for online editing processes.

She is a member of the editorial committees of arbitrated publications in the area of communication. She has presented papers at international conferences and here articles, which are related to the assessment of online information and the development, management and evaluation of the online academic journals, have been published in journals of communication:

López-Ornelas, M. and Nishikawa Aceves, K. (2010). Las publicaciones académicas electrónicas. Una perspectiva latinoamericana del antes, el hoy y el mañana (Online academic journals. A Latin American perspective of yesterday, today and tomorrow). Revista Digital Universitaria, 11(12). Available at:
http://www.revista.unam.mx/vol.11/num12/art114/index.html

Cordero, G., López-Ornelas, M., Nishikawa, A. K. and McAnally, L. (2009). Diez años de vida en línea: la experiencia de editar una revista electrónica en educación (Ten years of life online: the experience of editing an electronic journal of education). Revista Electrónica de Investigación Educativa, 11(2). Available at: http://redie.uabc.mx/vol11no2/contenido-cordero2.html

Ornelas-Ley, Anahi and López-Ornelas, Maricela (2009). En búsqueda de la calidad de la información que se publica en Internet (In search of the quality of the information published on the Internet). TEXTOS de la CiberSociedad, 12. Available at: http://iide.ens.uabc.mx/blogs/ornelas/files/2009/05/Ornelas-Lopez-Revista-Cibersociedad.pdf

López-Ornelas, M. (2007). La Cibermetría, una nueva alternativa para evaluar la visibilidad de la publicación académica electrónica. El caso de la REDIE (Cybermetrics, a new alternative to evaluate the visibility of online academic publications. The case of the REDIE). Razón y Palabra, 58, August–September. Available at: http://www.razonypalabra.org.mx/actual/mlopez.html

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