Limitaciones y riesgos de la investigación transcultural en RR. PP. y Comunicación estratégica. El auge de las macroencuestas

Ángeles  Moreno; María Luisa Humanes

doi:10.4185/10.4185/RLCS-64-2009-851-646-653

Authors

Ángeles Moreno Rey Juan Carlos University https://orcid.org/0000-0002-0777-2957
María Luisa Humanes Rey Juan Carlos University https://orcid.org/0000-0002-0777-2957

DOI:

https://doi.org/10.4185/10.4185/RLCS-64-2009-851-646-653

Keywords:

Public Relations, transcultural research, methodology

Abstract

As consequence of the growth of the public relations and the strategic communication there has been increased the interest to know the professional practice across the world. Diverse studies have been realized in the last decades from the perspective of international public relations and specifically from the contextual level. Nevertheless, only in the last years there are developing quantitative macrosurveys that take the comparison as an aim between countries and regions. In this article we discuss the limitations and methodological risks that face the above mentioned researches at present.

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Author Biographies

Ángeles Moreno, Rey Juan Carlos University

Degree in Information Sciences (Universidad Pontificia de Salamanca, 1993).

She has a doctorate in Information Sciences (Universidad Pontificia de Salamanca, 2003) with an Extraordinary Doctorate Award.

She has been a full-time professor at the Pontifical University of Salamanca (1994-2003) and part-time at the Polytechnic Institute of Guarda (Portugal) and at the University of Siracuse.

Additionally, she has carried out teaching collaborations with other academic institutions, such as the Pontifical University of Medellín (Colombia), the National University of Costa Rica, the University of Florida (US) and the University of Roskilde (Denmark).

She currently teaches classes in the Bachelor of Advertising and Public Relations at the Rey Juan Carlos University (2003-2009). She has been the Academic Secretary of the Department of Communication 2 of the Rey Juan Carlos University (2006-2008).

She is director of the Own Title of Expert in Management and Evaluation of Communication and of the Own Title of Expert in Planning, Management and Communication of Business Events. She is part of the executive of the Association of Researchers in Public Relations and of the Scientific Committees and reviewers of international conferences and journals.

María Luisa Humanes, Rey Juan Carlos University

Doctor in Information Sciences from the Complutense University of Madrid since 1997.

Since 2002 she is a professor at the University in the area of Audiovisual Communication and Advertising knowledge and she has been recognized for a six-year research period by the CNEAI.

She has been director of the Department of Communication Sciences II of the Rey Juan Carlos University and has been part of the Delegate Commission of the Faculty of Communication Sciences for the reform of Communication degrees within the framework of the European Education Area Higher.

She is currently responsible for the official Master in Communication Management in public institutions and opinion studies (Official Postgraduate Program in Communication and Social Sciences of the Rey Juan Carlos University).

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