The new electoral communication in Spain

Authors

  • Francisco Javier Rojano University of Málaga

DOI:

https://doi.org/10.4185/RLCS-2004/15

Keywords:

Electoral communication, Bureaucracy, Masses, Electoral messages

Abstract

Communication is inherent in democratic regimes because only through the former can compliance with the postulates of freedom and equality be required for all citizens. And it is that, so that a voter can exercise his right to vote with absolute freedom, he needs a reflection on the information he receives, without it having been previously limited. Therefore, this freedom to pronounce on those matters submitted to popular consultation, constitutes the key right of any democratic society and is specified at the time of voting, although for this, the voter needs to have the necessary information in advance to express your will.

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Author Biography

Francisco Javier Rojano, University of Málaga

Francisco Javier Paniagua Rojano has a degree (1996) and a doctor (2004) in Journalism. Since 2003, he has been a professor at the Faculty of Communication Sciences at the University of Malaga, where he teaches the subject of Institutional and Corporate Communication. Likewise, he is a professor of the Master's Degree in Political and Institutional Communication at the Ortega y Gasset Foundation and of the Master's Degree in Strategic Management of Communication and Innovation at the University of Cádiz. Currently, he shares teaching with the task of Director of the Communication Secretariat of the International University of Andalusia (UNIA). He has been for several years Communication Director of the Andalusian Federation of Municipalities and Provinces (FAMP). He has published several specialized articles on political communication, among which are “La Comunicación politico electoral (1977-2004)”, in Reason and Word; "The new electoral communication", in the Latin Magazine of Social Communication (*); and “Influence of the media in the vote”, in Chasqui. In December 2004 he published his first book, Political Communication and Elections. New practices in the Spanish scene. In June 2007 he published “Communication in the institutional campaigns of the Statutes of Autonomy. Divergences with the Central Electoral Board ”, in the DIRCOM Yearbook. Between 2006 and 2011 he coordinated the Annual Report of the journalistic profession, edited by the Madrid Press Association. He has participated as a researcher and coordinator in the research project of the R + D + i Plan "Critical analysis of the media system: credibility and impact on citizens" and is currently a researcher in the project SEJ-8073 "Credibility in the system of Andalusian media. Trust of the public in the audiovisual media ”. He has recently participated in the international publication on the journalistic profession The Global Journalist in the 21st Century, edited by David H. Weaver and Lars Willnat, with the chapter “Journalists in Spain” (in collaboration). (*) "The new electoral communication in Spain", FJ Paniagua Rojano, Revista Latina de Comunicación Social, 2004, http://www.ull.es/publicaciones/latina/20045829paniagua.pdf

References

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Published

2004-01-10

How to Cite

Rojano, F. J. (2004). The new electoral communication in Spain. Revista Latina de Comunicación Social, (59), 96–109. https://doi.org/10.4185/RLCS-2004/15

Issue

No. 59 (2004)

Section

Miscellaneous

License

Copyright (c) 2023 Francisco Javier Rojano

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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