YouTube y el nuevo rumbo de la prensa española

Antonio Díaz-Lucena; José María  Álvarez Monzoncillo; Victoria  Mora de la Torre

doi:10.4185/RLCS-2022-1549

Authors

Antonio Díaz-Lucena Universidad Rey Juan Carlos https://orcid.org/0000-0002-4234-0850
José María Álvarez Monzoncillo Universidad Rey Juan Carlos https://orcid.org/0000-0002-2009-7466
Victoria Mora de la Torre Universidad Rey Juan Carlos https://orcid.org/0000-0002-5221-6538

DOI:

https://doi.org/10.4185/RLCS-2022-1549

Keywords:

YouTube; Modelos de Negocio; Prensa digital; Diarios; Empresas periodísticas; Vídeo online; Vídeo de noticias.

Abstract

The presence of vídeo in the Spanish press has been acquiring a growing importance in recent years. Younger audiences empathise better with vídeo, which also brings in new income, essential to sustain a business in clear decline. Investments in creating content to be distributed on social networks have grown considerably in all newspapers. On the other hand, the dominant distribution platform, both due to its potential and its flexibility, is still YouTube, since it allows specific channels to be opened. By quantifying the vídeos distributed on YouTube by the newspapers El País, El Mundo, La Vanguardia, El Español, elDiario.es and El HuffPost, and the volume of their views, as well as through personal interviews with their business managers, and an analysis compared with twelve other highly relevant international newspapers (Le Monde, Le Parisien, Figaro Live, Bild, Frankfurter Allgemeine Zeitung (FAZ), Corriere della Sera, La Repubblica, The Guardian, The Guardian News, The Times y Sunday Times, The Washington Post & The New York Times), deduces the strategies of the headlines, the information market trends and the importance that vídeo is acquiring for the survival of journalism companies. We conclude that the development of social networks has become a driver of innovation in the business models of the sector.

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Author Biographies

Antonio Díaz-Lucena, Universidad Rey Juan Carlos

Associate professor of Audiovisual Communication at the Universidad Rey Juan Carlos, teaching journalism and communication subjects. Unanimously Outstanding Cum Laude Doctor in Communication (2014). He studied the Master of Fine Arts: Visual Culture with Professor Jon Thompson at Middlesex University in London (2003). He has, in his professional career, more than three years of experience working in the technical part of the live newscasts of Bloomberg T.V. London. Furthermore, he is part of the management of the Trama y Fondo Cultural Association, contributing to the dissemination of culture and scientific activities.

Research lines: Communication in social networks and film analysis.

José María Álvarez Monzoncillo , Universidad Rey Juan Carlos

Professor at the Universidad Rey Juan Carlos. His research and teaching include topics on media strategies, cross-cultural audiences, media branding, business models, media policy, and cultural industries. Among the many national and international organizations for which he works are the Ministry of Culture, Fundesco, BIBE Conseil, Européen Observatoire Audiovisuel, Asociación Española de Comercio Electrónico (AECE), European Network for Communication and Information Perspectives, GECA, Asesores AB, EGEDA, Academia de Artes y Ciencias Cinematográficas, Instituto Italiano per l’Industry Culturale, and Autoritá per le Garanzie nelle Comunicazione.

Author of more than nine books: “El futuro del audiovisual en España” (1992), “La industria cinematográfica en España” (1993), “Imágenes de pago” (1997), “Presente y futuro de la televisión digital” (1999), and “El futuro del ocio en el hogar” (2004), “Alternativas de política cultural” (2007), “La televisión etiquetada: nuevas audiencias, nuevos negocios” (2011), “Watching the Internet: The future of televisión” (2011), “Millennials. La generación emprendedora” (2017), and “The Dynamics of Influencer Marketing: A Multidisciplinary Approach” (2021).

He co-authored another 39 books, more than 40 articles in scientific journals, and around 140 conferences on topics related to the economy of the media, cultural industries, and technological innovation.

Victoria Mora de la Torre, Universidad Rey Juan Carlos

Associate professor in the area of Communication Sciences and Sociology and of Higher-Level Training Cycles in Image and Sound for the degrees in 3D Animations, games, and interactive environments and the Production of audiovisual projects and shows. She has worked as a director, editor, camera operator, and post-production assistant in various types of formats with more than 8 years of experience at the local, regional, and national levels. Her main lines of research are related to television fiction, methodological innovation, ICT, and communication in social networks.

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