El envejecimiento gerontológico como desafío social y su detección en el contenido de los medios de comunicación ucranianos

Nadiya Balandina; Olena Pankevych; Vladyslava Liubarets; Yuliіa Vyshnevska; Nataliia Rodinova

doi:10.4185/RLCS-2023-1828

Authors

Nadiya Balandina Odessa Polytechnic State University https://orcid.org/0000-0003-1149-8759
Olena Pankevych Odesa Polytechnic State University https://orcid.org/0000-0003-3157-3349
Vladyslava Liubarets National Pedagogical Dragomanov University https://orcid.org/0000-0001-8238-1289
Yuliіa Vyshnevska National Pedagogical Dragomanov University https://orcid.org/0000-0001-9431-4147
Nataliia Rodinova National Pedagogical Dragomanov University https://orcid.org/0000-0002-2259-5573

DOI:

https://doi.org/10.4185/RLCS-2023-1828

Keywords:

human rights, gerontophobic ageism in Ukraine, news, age exclusion, discriminatory practices, senior citizen’s media image

Abstract

The mass media, being a significant factor influencing the audience, form stereotypes of old age in the mass consciousness and determine behavioral patterns in relation to the elderly. The purpose of this investigation is to identify significant trends in news content in Ukraine, including the identification of specific features of gerontological ageism, to identify discriminatory practices and to identify gerontophobic components of the media image of the retiree. The study has identified the specifics of ageism in the Ukrainian media, in particular its institutional nature, the presence of open and latent forms. It has been proved that the media promote age exclusions – the process of alienation from social and economic life, reduction of social roles using discriminatory practices of biomedicalization, marginalization, invisibilization, infantilization, dehumanization, trivialization, and patronage. Content analysis of news has allowed to construct a gerontophobic media image of people aged 60+, the core of which is the sign of the victim, the center – the offender, aggression, the near periphery – poverty, unattractiveness, inadequacy, disorientation in space, carelessness, corruption; distant periphery – selfishness, weakness, loneliness, hypertrophied thrift. The investigation has found that this is not only a problem of gerontophobia, but also in the country as a whole, because the media, on the one hand, spread what is happening in society, and on the other, determine what stereotype of old age is cultivated in mass consciousness by the Ukrainian media.

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Author Biographies

Nadiya Balandina, Odessa Polytechnic State University

Doctor of Philological Sciences, Professor. Odessa Polytechnic State University. Professor Nadiya Balandina works at the Department of Information Activity and Media Communications, where she teaches courses in the theory of social and mass communications. Her research interests are integrated and cover various aspects of communicative linguistics, mass communication theory, and media education. She is the author of a monograph, co-author of several books and numerous articles.

Índice H: -

Orcid ID: https://orcid.org/0000-0003-1149-8759

Olena Pankevych, Odesa Polytechnic State University

Doctoral Candidate of Pedagogical Sciences, Associate Professor. Odessa Polytechnic State University. Associate Professor Olena Pankevych works at the Department of Information Activity and Media Communications, where she teaches courses in the history of journalism and media ethics. She is the author of scientific articles dealing with the issues of professional culture of future journalists and non-observance of ethical principles in professional journalism.

Índice H: 1

Orcid ID: https://orcid.org/0000-0003-3157-3349

Vladyslava Liubarets, National Pedagogical Dragomanov University

Doctor of Pedagogical Science, Professor. National Pedagogical Dragomanov University. Professor Liubarets teaches general and general psychology, management psychology, and international hospitality industry. Her research interests are psychology and sociocultural activity.

Índice H: -

Orcid ID: https://orcid.org/0000-0001-8238-1289

Yuliіa Vyshnevska, National Pedagogical Dragomanov University

Doctoral Candidate of Pedagogical Sciences. Department of Management and Innovative Technologies, Social and Cultural Activities National Pedagogical Dragomanov University

Índice H: 2

Orcid ID: https://orcid.org/0000-0001-9431-4147

Nataliia Rodinova, National Pedagogical Dragomanov University

Doctoral Candidate of Historic Sciences, Assistant Professor. National Pedagogical Dragomanov University. Assistant Professor teaches social demography, ethnography, the arts history, culrural policy, the theory and history of the media. Her research interests are ethnoculture, ethnopsychology, and ethnopedagogy.

Índice H: -

Orcid ID: https://orcid.org/0000-0002-2259-5573

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