Características de los videos que favorecen el engagement de los divulgadores científicos en TikTok

Davis Velarde-Camaqui; Cristina Viehmann; Rosa Díaz; Gabriel Valerio-Ureña

doi:10.4185/rlcs-2024-2232

Authors

Davis Velarde-Camaqui Tecnologico de Monterrey https://orcid.org/0000-0001-9064-7104
Cristina Viehmann Tecnológico de Monterrey https://orcid.org/0009-0004-2716-6729
Rosa Díaz Tecnológico de Monterrey https://orcid.org/0000-0002-9964-7415
Gabriel Valerio-Ureña Tecnológico de Monterrey https://orcid.org/0000-0002-4446-6801

DOI:

https://doi.org/10.4185/rlcs-2024-2232

Keywords:

Science communication, Science dissemination, Science outreach, Digital engagement, Engagement, Interaction, Educational Innovation

Abstract

Introduction: Science dissemination seeks to involve the public in science and stimulate discussion on scientific topics. This practice has spread in recent years thanks to the rise of social networks. Among these networks, Tiktok has become a medium for science literacy, particularly among a young audience. Methodology: The objective of this research was to describe the characteristics of the content associated with engagement in Spanish-speaking science communicators through TikTok. We analyzed the content (videos) of 10 popularizers who use a TikTok account to disseminate their content. The format, type and content of 94 videos shared by these popularizers between August and December 2022 were analyzed. Results: It was found that some of the characteristics related to higher engagement were: video length (>60 seconds), number of hashtags (between 5 and 10), use of animated infographics, news presentation, adherence to the stated mission (typically disseminating science) and not making videos for advertising purposes. Discussion: Although the study of digital engagement in social networks is not new, the particular case of science communicators in social networks is still a new field. Conclusions: The results of this study can be important inputs to help science communicators improve their level of engagement.

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Author Biographies

Davis Velarde-Camaqui, Tecnologico de Monterrey

PhD student in Educational Innovation at Tecnológico de Monterrey. His research focus is directed to educational innovation through the application of Augmented Reality, as well as the support and dissemination of Science. He has taught at different universities in Peru. Expert in psychometrics, as well as undergraduate thesis advisor.

a00832505@tec.mx

Índice H: 1

Orcid ID: https://orcid.org/0000-0001-9064-7104

Google Scholar: https://scholar.google.com/citations?user=oZmFEYYAAAAJ&hl=es&oi=ao

ResearchGate: https://www.researchgate.net/profile/Davis-Velarde-Camaqui

Academia.edu: https://cinco-itesm.academia.edu/DavisVelardeCamaqui

Cristina Viehmann, Tecnológico de Monterrey

PhD student in Educational Innovation at Tecnológico de Monterrey. Her research focus is socio-scientific controversies and the use of futures thinking in science education. She has taught at the Monterrey Center for Higher Studies in Design (CEDIM) and the University of Monterrey (UDEM). She is an expert in foresight and strategic innovation.

a00807496@tec.mx

Orcid ID: https://orcid.org/0009-0004-2716-6729

ResearchGate: https://www.researchgate.net/profile/Cristina-Viehmann-2

Academia.edu: https://independent.academia.edu/CristinaViehmann

Rosa Díaz, Tecnológico de Monterrey

Master in Clinical Nutrition. Doctoral candidate in Educational Innovation at the Tecnológico de Monterrey. Research interests: teaching-learning processes in health sciences and scientific dissemination.

a00832504@tec.mx

Índice H: 1

Orcid ID: https://orcid.org/0000-0002-9964-7415

Google Scholar: https://scholar.google.es/citations?user=XMDI44IAAAAJ&hl=es&oi=ao

Gabriel Valerio-Ureña, Tecnológico de Monterrey

He holds a PhD in Educational Innovation, he is a computer systems engineer and has a Master's degree in Information Technology Management. He has 22 years of experience as a research professor at Tecnológico de Monterrey, where he was also a consultant in knowledge management for 10 years and is a member of the National System of Researchers. He is the director of the Doctorate in Educational Innovation at Tecnológico de Monterrey. His line of research revolves around the impact of digital tools in education and business.

gvalerio@tec.mx

Índice H: 15

Orcid ID: https://orcid.org/0000-0002-9964-7415

Scopus ID: https://www.scopus.com/authid/detail.uri?authorId=57211556602

Google Scholar: https://scholar.google.es/citations?user=XMDI44IAAAAJ&hl=es&oi=ao

ResearchGate: https://www.researchgate.net/profile/Gabriel-Valerio

Academia.edu: https://itesm.academia.edu/GabrielValerio

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