Fake Images, Real Effects: Deepfakes as Manifestations of Gender-based Political Violence

Authors

DOI:

https://doi.org/10.4185/rlcs-2024-2278

Keywords:

Deepfake, image manipulation, misogyny, politics, disinformation, pornography, violence against women in politics

Abstract

Introduction: The study addresses the issue of deepfakes and their effect on public perception, highlighting their evolution from ancient practices of visual manipulation to becoming advanced tools for constructing alternative realities, particularly harmful to women. The use of image manipulation as a form of attack or repression leads to considering this practice as part of violence against women in politics. Methodology: This exploratory study delves into the use of manipulated images against female politicians. For this purpose, a multiple methodology was designed: interviews with female politicians, analysis of fake images audited by fact-checkers, and simple searches on adult content platforms. Results: The study reveals the use of fake images as a way to attack and discredit female politicians, predominantly consisting of cheapfakes. Discussion: The limited sophistication in the manipulation of images of female politicians allows for the detection of forgeries by a critical audience. Conclusions: The conclusions underscore the need for media literacy to combat misinformation and confirmation bias. The research emphasizes gender violence in politics, where deepfakes are used to silence and discredit women, thus perpetuating misogyny and the maintenance of existing power structures.

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Author Biographies

Almudena Barrientos-Báez, Complutense University of Madrid

PhD in Education with a Cum Laude mention and an extensive academic career, she has conducted research in the field of Neuromarketing, Neurocommunication, Gender, Social Networks, Communication, PR and ICT. Currently, she is Advisor to the Vice-Rectorate of Research and Transfer at the Complutense University of Madrid, where she also teaches at the Faculty of Information Sciences. In addition, she participates in several research projects funded by the Ministry of Science and Innovation and is part of several research teams in Spanish universities. She is Vice-President of the Spanish Association of Scientific Film and Image and Director of two prestigious academic journals (Revista de Ciencias de la Comunicación e Información and Revista de Comunicación y Salud).

almbarri@ucm.es

Índice H: 22

Orcid ID: https://orcid.org/0000-0001-9913-3353

Scopus ID: https://www.scopus.com/authid/detail.url?authorId=57218434213

Google Scholar: https://scholar.google.com/citations?user=jUHzsfIAAAAJ 

ResearchGate: https://www.researchgate.net/profile/Almudena-Barrientos-Baez-2

Academia.edu: https://ucm.academia.edu/ALMUDENABARRIENTOSB%C3%81EZ

María Teresa Piñeiro Otero, Universidade da Coruña

PhD in Communication from the University of Vigo and Professor of the Department of Sociology and Communication Sciences at the University of Corunna. She has developed her research in the field of digital communication and gender studies. On these lines she has published several contributions in prestigious journals and monographs. She is the author of the books Sonidos que cuentan. La ambientación Sonora Audiovisual y Estrategias de Comunicación Multimedia. She has been a visiting researcher at the Universities of Porto, Aveiro, Minho and Buenos Aires. She is director of the Center for Gender and Feminist Studies at the University of Corunna and PI of the project AGITATE. Gender asymmetries in digital political communication funded by the Instituto de las Mujeres.

Índice H: 24

Orcid ID: https://orcid.org/0000-0001-6414-2700  

Google Scholar: https://scholar.google.com/citations?hl=es&user=4hOLIbUAAAAJ  

ResearchGate: https://www.researchgate.net/profile/Teresa-Pineiro-Otero 

Denis Porto Renó , Universidade Estadual Paulista (Unesp)

A freelance lecturer in Media Ecology and Imaging Journalism, he holds a PhD in Communication from the Methodist University of SaÞo Paulo (Brazil). He is an associate professor of the Journalism Degree Program and of the Graduate Program (master’s and doctorate) in Communication at the Universidade Estadual Paulista - UNESP (Brazil). He is director of Chrome Photo/GENEM - Group of Studies on the New Media Ecology and academic director of MEISTUDIES - International Congress Media Ecology and Image Studies. He is Productivity Researcher PQ2 - CNPq (Brazil).

Índice H: 25

Orcid ID: https://orcid.org/0000-0003-0837-4261   

Google Scholar: https://scholar.google.com/citations?user=n9FvBccAAAAJ&hl=en   

ResearchGate: https://www.researchgate.net/profile/Denis-Reno  

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Published

2024-05-21

How to Cite

Barrientos-Báez, Almudena, María Teresa Piñeiro Otero, and Denis Porto Renó. 2024. “Fake Images, Real Effects: Deepfakes as Manifestations of Gender-based Political Violence”. Revista Latina de Comunicación Social, no. 82 (May):1-30. https://doi.org/10.4185/rlcs-2024-2278.

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Miscellaneous