Analysis of the immersive social content feature in the Spanish news media

Authors

DOI:

https://doi.org/10.4185/RLCS-2019-1403

Keywords:

Immersive journalism, feature, 360º video, presence, empathy, social issues in journalism

Abstract

Introduction. This paper delves into the immersive feature covering social issues, a content that can
be observed back in the very beginnings of immersive journalism. Methodology. To do so, we have
carried out a content analysis based on an exhaustive review of the topic and a viewing of more than
1,000 pieces of this kind. The corpus is made up of 347 features published by the Spanish journalistic
media during the last three years (2015-2017). Results. The features covering social issues represent
a small percentage of the whole sample. The comparative study on the use of several immersive
techniques does not show significant differences between these features and others covering different
issues. Conclusions. Although 360º video technology offers great potential to connect the viewer with
wrongful realities and thus raise awareness about its siginificance, it seems appropriate to continue
doing research on the psychological impact of the several narrative techniques, in order to take full
advantage of this huge potential.

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Author Biographies

Maria José Benítez de Gracia, Carlos III University of Madrid

María José Benítez de Gracia holds a Degree in Journalism (European University of Madrid), Master in Applied Media Research (UCM3) and is a Ph.D in Media Research from the Carlos III University of Madrid (cum laude mention). She is part of the “Innovation on Digital Media” Research Group, dedicated to media innovation in digital environments, in the Humanities, Documentation and Communication Department at the Carlos III University of Madrid. Her research is focused on new narratives and media innovation. In 2004 she joined the publishing group Axel Springer, where she has worked for nine years as Chief Section Editor in the specialized magazine Computer Hoy.

Susana Herrera Damas, Carlos III University of Madrid

Susana Herrera Damas holds a degree in Audiovisual Communication (University of Navarra, 1998), in Sociology (UNED, 2004) and is Ph.D. in Audiovisual Communication (University of Navarra, 2002) with Extraordinary Doctorate Award. At the moment, she is an Associate Journalism Professor at the Carlos III University of Madrid, where she researches on best practices of emerging initiatives related to media innovation. She has been a Visiting Scholar at the Universities of Ottawa (Canada), Texas in Austin (United States) and at the Missouri Journalism School (United States). Currently, she is the director of the Innovation on Digital Media research group and of the Media Research Ph. D. program at the Carlos III University of Madrid.

Elvira Benítez de Gracia, Alfonso X el Sabio University

Elvira Benítez de Gracia holds a Ph.D. in Molecular Biology from the Autonomous University of Madrid. Since 2012, she has been teaching as a profesor or Biochemistry and Embryology in the biosanitary branch. She has developed her research career as a Ph. D. student at the Severo Ochoa Molecular Biology Center and at the University of Cambridge. She has also been a posdoctoral fellow at Icahn School of Medicine at Mount Sinai in New York. In recent years, her interests focus on new forms of teaching and learning through the use of new technologies and in the several applications of virtual reality to different areas of Medicine.

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Published

2019-10-30

How to Cite

Benítez de Gracia, M. J. ., Herrera Damas, S., & Benítez de Gracia, E. (2019). Analysis of the immersive social content feature in the Spanish news media. Revista Latina De Comunicación Social, (74), 1655–1679. https://doi.org/10.4185/RLCS-2019-1403

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Miscellaneous