Encuesta y análisis sobre satisfacción, uso y consumo de televisiones públicas en España. La brecha generacional

Ana Azurmendi; Félix Ortega-Mohedano; Mercedes  Muñoz Saldaña

doi:10.4185/RLCS-2019-1413

Authors

Ana Azurmendi University of Navarra http://orcid.org/0000-0001-6679-8826
Félix Ortega-Mohedano University of Salamanca https://orcid.org/0000-0003-2735-4813
Mercedes Muñoz Saldaña University of Navarra https://orcid.org/0000-0002-0981-2027

DOI:

https://doi.org/10.4185/RLCS-2019-1413

Keywords:

Spanish Public Service Media, Satisfaction, Use, Consumption, Mobile devices, Youth

Abstract

Introduction. The digital impact on the audiovisual sector has transformed public television.
This is particularly relevant in Spain where, in December 2017, the number of mobile lines exceeded
51.5 million (Fundación Telefónica 2018), and where 86% of young people own a Smartphone, which
they use as a reference device for instant messaging (81.7%), access to social networks (77.5%), music
consumption (65.2%) and streaming videos (52.2) (We Are Social and Hootsuite, 2018).
Methodology: Taking into account this scenario, we have conducted a survey, with support from the
Qualtrics platform, to investigate three essential aspects: 1. Whether or not there is a correlation
between the use of a certain type of device with which television is watched and the degree of
satisfaction with public television; 2. What is the content of public television that most attracts young
audiences; 3. To what extent the contents of public televisions offered on social networks are followed,
if they are followed in a special way by young people. Results: The work collects and analyses the
results of this survey.

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Author Biographies

Ana Azurmendi, University of Navarra

Professor of Communication Law www.unav.edu/en/web/facultad-de-comunicacion/ana-azurmendi, Faculty of Communication, University of Navarra since 1991. Director of the Center for Internet Studies and Digital Life of the University of Navarre. Director of the academic journal CommunicationySociety 1997-2013). Professor of the Postgraduate Course in Data Protection (AECPD Spanish Association of Data Protection Consultants, 2018).

She is the author of 10 books including Media Law (Wolters Kluwer, Alphen aan den Rijn, 2018), Law of Communication. Legal guide for media professionals (Eunsa, Pamplona 2016) and The reform of Spanish public television (Tirant lo Blanch, Valencia 2007), The right to one's own image (1st Madrid 1997 and 2nd edition México DF 1998), The Audiovisual Council of Navarra. Its functions and powers in the European context of regulation of the audiovisual sector (Audiovisual Council of Navarra, Pamplona 2009), of 35 articles in indexed magazines and 30 book chapters.

She has been a Contracted Professor of Communication Law in the Comparative Media Law Program, University of Oxford, July 2006, and at the University of Paris II, February 2003; Professor of the Public Liberties and Fundamental Rights Doctorate Program at the University of Salamanca-Universidad Panamericana 2007-2008 in Mexico City, the Doctorate in Information Law at UNAM-Universidad de Occidente-Universidad Iberoamericana (2000-2003) and of Intellectual Property Law of the Master of Creation and Digital Communication of the University of La Coruña (from 1998 to 2009).

She has participated in 10 research projects funded on the Public Television Service, Intellectual Property in the Digital Environment and the Rights of Personality in conflict with Freedom of Expression, in three of them as IP.

In 2001, she was appointed Evaluator of the Technical Committee of the National Quality Evaluation Plan and participated in the quality evaluation processes of the Communication Faculties of the Universities Carlos III (2006), Málaga (2006), Camilo José Cela (2006) , País Vasco (2005), Pontificia de Salamanca (2003) and San Pablo-CEU de Madrid (2001).

Member of IMLA (International Media Lawyers Association)

Coordinator of the Structure and Communication Policies Section of AE-IC

Félix Ortega-Mohedano, University of Salamanca

Contracted Professor of the Department of Sociology and Audiovisual Communication of the University of Salamanca (Usal). Professor of the Doctorate in Training in the Knowledge Society - http://knowledgesociety.usal.es/ - and of the Master in Research in Audiovisual Communication of which he is Director since October 2017 at present, - http: //mucaii.usal .es / -, University of Salamanca, Subjects: The Mass Media before the Society of Knowledge and Creativity, Digital Economy, Communication and Education, Professor of the Degree in Communication and Audiovisual Creation, Subjects Research Audiences, Communication and Education, Big Data and Information Society

Degree in Economics (University of Salamanca), Doctor in Communication, Culture and Education (University of Salamanca).

Mercedes Muñoz Saldaña, University of Navarra

She is currently a professor of Marketing Law and Ethics at the School of Communication of the University of Navarra. She is part of the faculty of the Master of Political and Corporate Communication and is the Coordinator of the Doctorate Program in Communication. She focuses her line of research on audiovisual and advertising regulation, specifically on the implementation of new forms of regulation, self-regulation and co-regulation in the digital market.

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