La construcción de la agenda de los cibermedios. Estudio comparativo con las preferencias temáticas de lectores y usuarios de Twitter

Pedro Luis  Pérez Díaz; Enrique  Arroyas Langa; Rocío  Zamora Medina

doi:10.4185/RLCS-2020-1424

Authors

Pedro Luis Pérez Díaz San Antonio Catholic University of Murcia. Spain http://orcid.org/0000-0003-1104-0262
Enrique Arroyas Langa San Antonio Catholic University of Murcia. Spain http://orcid.org/0000-0001-6578-1571
Rocío Zamora Medina San Antonio Catholic University of Murcia. Spain http://orcid.org/0000-0002-0541-2456

DOI:

https://doi.org/10.4185/RLCS-2020-1424

Keywords:

news agenda; digital news media; digital journalism; citizen participation; Twitter; web analytics

Abstract

Introduction: The purpose of this research is to analyze the audience activity in a more participatory process of agenda-building on four leading digital news media in Spain (El País, El Mundo, El Confidencial and El Diario). Methodology: Based on a content analysis (n=3,600 topics collected during 15 days of June 2017), we register the coincidence between topics from homepages, the ‘most read’ classifications and the trending topics associated on Twitter. Results and conclusions: It is concluded that the studied digital news media exhibit an agenda sensitive to citizen participation, which translates into a more lasting prominence for those issues that coincide with the most read stories or trending topics. Although the distance between the news treatments favored by journalists (hard) and the most read stories (soft) prevails, it is the former ones that manage to catalyze greater participatory metrics, in concomitance with other factors such as the interagenda coincidence, the permanence and position on the homepage or the publishing time.

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Author Biographies

Pedro Luis Pérez Díaz, San Antonio Catholic University of Murcia. Spain

He has a degree in Journalism and a PhD. in Communication from Universidad Católica San Antonio de Murcia (UCAM), where is part of the Communication, Politics and Image Research Group. Among his lines of research he has privileged the journalistic mediation on social media and the participation on digital journalism, objective of study of his doctoral thesis. After obtaining a training scholarship as a researcher staff member of Fundación Séneca, Agencia de Ciencia y Tecnología de la Región de Murcia, he has carried out his teaching and researching activity in different national and international prestige university centers such as The Stanford University (USA) and the University of Florida (USA). Likewise, he has participated in diverse projects R&D: a competitive regional one financed by Fundación Séneca, related with political communication, social media and young people, and another national one, related with accountability and the transparency on the digital local administration ambit. He is currently a professor in the Communication and Tourism Degree at UCAM, apart from being the coordinator of the master’s degree sports journalism taught at this university.

Enrique Arroyas Langa, San Antonio Catholic University of Murcia. Spain

He has a degree in Journalism and is doing a Communication PhD. In Universidad Católica San Antonio de Murcia (UCAM), where is part of the Communication, Politics and Image Research Group. Among his lines of research he has privileged the journalistic mediation on social media and the participation on digital journalism, objective of study of his doctoral thesis. After obtaining a training scholarship as a researcher staff member of Fundación Séneca, Agencia de Ciencia y Tecnología de la Región de Murcia, he has carried out his teaching and researching activity in different national and international prestige university centers such as The Stanford University (USA) and the University of Florida (USA). Likewise, he has participated in diverse projects R&D: a competitive regional one financed by Fundación Séneca, related with political communication, social media and young people, and another national one, related with accountability and the transparency on the digital local administration ambit. He is currently a professor in the Communication and Tourism Degree at UCAM, apart from being the coordinator of the master’s degree sports journalism taught at this university.

Rocío Zamora Medina, San Antonio Catholic University of Murcia. Spain

University Titular Professor of the Journalism area, Rocío Zamora Medina (Murcia, 1972) is a Doctor in Public Communication from Universidad de Navarra and since 2012 is part of the Communication Faculty at Universidad de Murcia, where she teaches Information and Communications Fundaments. She was a Journalism professor at UCAM for over 15 years, where she worked as Vice-dean of Journalism. She stands out for her experience as an undergraduate and postgraduate international professor in more than 15 European and American universities. As a researcher, she focuses her research mainly in the strategic analysis of electoral campaigns on online contexts and their effects on the public’s opinion shaping. A great deal of her researches are gathered in a little more than a score of articles published on magazines of national and international impact, as well as half a hundred of books chapters and several books of Political Communication ambit. She has participated in numerous competitive research projects, being part of three research groups: in Communication, Politics and Image (UCAM), Cyber-demography (UCM), and Communication, Culture and Technology (UM). She has six years of active research and is an active member of different international professional associations, apart from being an evaluator of several magazines.

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