Innovación en radiotelevisiones públicas europeas: narrativas inmersivas y organización de los contenidos 360 grados en plataformas digitales

Sara   Pérez-Seijo; María  Melle Goyanes; Francisco Javier Paniagua Rojano

doi:10.4185/RLCS-2018-1299

Authors

Sara Pérez-Seijo santiago de Compostela University https://orcid.org/0000-0002-5674-1444
María Melle Goyanes University de Santiago de Compostela https://orcid.org/0000-0002-5370-6870
Francisco Javier Paniagua Rojano University of Málaga https://orcid.org/0000-0001-7376-4536

DOI:

https://doi.org/10.4185/RLCS-2018-1299

Keywords:

Periodismo inmersivo, nuevas narrativas, televisiones públicas europeas, 360 grados, YouTube

Abstract

The implementation of immersive narratives in the media has resulted in new forms of production and distribution. The paper presents an analysis of the organization strategies for 360-degree video contents carried out by European public broadcasters through their platforms. Method. It has been carried out an observation and collection of data on immersive narratives in non-fiction contents from webpages and YouTube channels of European PSM, in order to identify strategies for organization and identification of 360º videos and to assess their relevance in dissemination. Quantitative techniques have been used, as well as an analysis sheet to examine a total of 27 websites and 32 YouTube channels. Results and conclusions. The study concludes that the two platforms play a key role as dissemination channels. Also, both of them implement a strategic planning aimed at highlighting these videos, although YouTube leads the way.

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Author Biographies

Sara Pérez-Seijo, santiago de Compostela University

Sara Pérez-Seijo is a researcher from the group Novos Medios and PhD candidate in Communication and Contemporary Information from the Universidade de Santiago de Compostela (USC), where she studied the Degree in Journalism and the MA in Journalism and Communication: New trends in Production, Management and Dissemination of Knowledge. She is currently beneficiary of the program for Teacher Training (FPU16/06156), financed by the Ministry of Education, Culture and Sports from the Spanish Government.

Her research lines focus on the study of the evolution of immersive narratives in national and international media, especially in public service broadcasters. Her H index is 1 (April 2018).

María Melle Goyanes, University de Santiago de Compostela

María Melle-Goyanes holds a degree in Journalism (2016) from the Universidade de Santiago de Compostela (USC), an MA in Journalism and Communication: New trends in Production, Management and Dissemination of Knowledge (2017) and, at present, she is a PhD candidate in Communication and Contemporary Information from the same university.

She combines her research focused on the study of transmedia narratives with her work as a journalist in a media agency.

Francisco Javier Paniagua Rojano, University of Málaga

Francisco Javier Paniagua Rojano holds a degree (1996) and a PhD (2004) in Journalism. Since 2003, he is professor of the Faculty of Communication Sciences at the Universidad de Málaga, where he teaches Institutional and Corporate Communication. Also, he is professor at the Master in Political and Institutional Communication from the Fundación Ortega y Gasset and at the Master in Strategic Management of Communication and Innovation from the Universidad de Cádiz.

Between March 2011 and September 2014, he was Director of the Communication Secretariat at the International University of Andalusia (UNIA). He has also been DIRCOM of the Federación Andaluza de Municipios y Provincias (FAMP).

In last years, he has published two studies on the use of social networks in universities and their digital communication policy, in magazines Icono 14 and Estudio del Mensaje Periodístico, “Hacia la comunicación 2.0. El uso de las redes sociales por las universidades españolas” and “La incorporación de los departamentos de comunicación de las universidades españolas al entorno digital. Un análisis cuantitativo”, respectively. Also, he has published other interesting articles such as “Incentivar el emprendimiento periodístico desde la Universidad” (2014) and “Las elecciones autonómicas andaluzas de 2012 en la prensa nacional: Análisis de la cobertura de Abc, El Mundo y El País” (2013), both published in Revista Latina de Comunicación Social.

Between 2006 and 2011, he coordinated the Annual Report on Journalism, edited by the Press Association of Madrid. He participated as researcher and coordinator in the RDI project “Análisis crítico del sistema de medios: credibilidad e impacto en la ciudadanía”. In 2012, he participated in the international publication on the journalistic profession The Global Journalist in the 21st Century, edited by David H. Weaver and Lars Willnat, with the chapter “Journalists in Spain” (collaborative work).

At present, he participates as a researcher in various RDI projects from the Spanish Ministry of Economy and Competitiveness: “Uso e influencia de los social media y la comunicación 2.0 en la toma de decisiones turísticas y en la imagen de marca de los destinos. Aplicaciones de utilidad para los destinos turísticos españoles”; project SEJ-8073 “Credibilidad en el sistema de medios andaluz. Confianza de la ciudadanía en los medios audiovisuales” and projects for teaching innovation from the Universidad de Málaga “Desarrollo de entornos personales de aprendizaje en la docencia del Periodismo a través de la integración de recursos vinculados a la web 2.0” (PIE 13-044) and “Research and Learning of Media and Communications Management”, from the Universidad Complutense de Madrid.

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