Utilización y valoración de las redes sociales generalistas y buscadores bibliográficos en las universidades gallegas

José Rúas-Araújo; Francisco  Campos-Freire; Iván  Puentes-Rivera

doi:10.4185/RLCS-2016-1141

Authors

José Rúas-Araújo Vigo University http://orcid.org/0000-0002-1922-9644
Francisco Campos-Freire University of Santiago de Compostela http://orcid.org/0000-0003-1831-1838
Iván Puentes-Rivera Vigo University http://orcid.org/0000-0003-1982-0984

DOI:

https://doi.org/10.4185/RLCS-2016-1141

Keywords:

Social networks, academic search engine, universities, ORCID, social bookmarking, scientific digital profiles and tools

Abstract

This article examines the knowledge, use, assessment and impact of the social networks Facebook and Twitter and bibliographic databases among the Teaching and Research Staff (TRS) of three Galician universities. Methods: The study is based on a survey conducted among a sample of 463 respondents selected from a universe of 5,498 professors and researchers. The survey has a margin of error of 5% and a confidence level of 95%. Results: 50.2% of the TRS considers that Facebook and Twitter are suitable for teaching and research while the remaining 49.8% thinks otherwise. Scopus and Google Scholar are the most known and used databases, with percentages above 80% and 60%, respectively, while EBSCO and EMBASE are the least known. Discussion and conclusions: There is significant knowledge and use of academic databases, but the opinions regarding the suitability of Facebook and Twitter for teaching and research activities are very divided.

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Author Biographies

José Rúas-Araújo, Vigo University

José Rúas-Araújo is professor of "Electoral and Institutional Communication Techniques" at the Faculty of Social Sciences and Communication of the University of Vigo and principal investigator of the group "Necom: neurocommunication, publicity and politics" (necom.uvigo .it is).

Author, among others, of the book Electoral Candidate Manual. Madrid: Catarata (2011), as well as various articles related to the application of neuroscience techniques and tools to measure the effectiveness of persuasive messages. Its H index is 2 (2015)

Francisco Campos-Freire, University of Santiago de Compostela

Journalist and professor of Information and Audiovisual Company Management at the Faculty of Communication Sciences of the University of Santiago de Compostela. Graduated in Information Sciences from the Complutense University of Madrid, PhD from the University of Santiago de Compostela, accredited as University Professor by ANECA in 2011, he is also an MBA in Direction and Management of Industrial and Service Companies, European Expert in Management of Corporate Social Responsibility and Quality certified by the European Organization for Quality (EOQ) and the Spanish Association for Quality (AEC).

He taught courses on Information and Audiovisual Company Management and New Media at various foreign universities and has been a visiting professor at Faculties in Portugal, Argentina, Colombia, Brazil, the Dominican Republic and Ecuador. He is a member of the board of the Spanish Association of Communication Researchers (AE-IC).

As a member of the New Media Research Group of the University of Santiago de Compostela, he is one of the creators and coordinator of Nostracker's own original system for analyzing and managing online content through digital media, blogs and social networks. As a researcher, his areas of specialization are Media Management and Financing, Communication Systems, Organization and Management of the Informational and Audiovisual Company, Family Communication Company, Information and Communication Quality Systems and Corporate Social Responsibility and Cultural Industries and the communication.

In the journalistic field, he began his professional activity as delegate of La Voz de Galicia in Lugo (1979-1985), deputy director and director of La Región de Ourense (1985-1990), director-manager of Agencia Gallega de Noticias (AGN) in 1990 -94, CEO of the Galicia Television Radio Company from 1994-2005 and president of FORTA in 1994, 1997, 2001 and 2004. He has several published books, the last three on "The media change" (2009), "The new media scene ”(2010) and“ Governance and communication in Europe ”(2011).

Iván Puentes-Rivera, Vigo University

Iván Puentes-Rivera (Fene, A Coruña, 1980) is a predoctoral researcher at the Faculty of Social Sciences and Communication of the University of Vigo and a researcher in the group “CP2: Persuasive Communication”.

He is the author of different articles and works on social networks and communication management. He has carried out teaching and research stays at various Portuguese and Ecuadorian universities and has varied professional experience in the field of political, electoral and institutional management and communication. Its H index is 2 (February 2017).

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