Diplomacia de movilización. Referenda de Cataluña y Escocia en la diplomacia en red

Juan Luis  Manfredi Sánchez; José María Herranz de la Casa; Francisco  Seoane Pérez

doi:10.4185/RLCS-2016-1129

Authors

Juan Luis Manfredi Sánchez Castilla La Mancha University http://orcid.org/0000-0001-9129-2907
José María Herranz de la Casa Castilla La Mancha University http://orcid.org/0000-0002-3667-2664
Francisco Seoane Pérez Carlos III University http://orcid.org/0000-0002-4680-558X

DOI:

https://doi.org/10.4185/RLCS-2016-1129

Keywords:

Public diplomacy, Catalonia, Scotland, social networks, innovation

Abstract

Social movements of a political nature have innovated in the field of international political communication. Non-state actors have occupied the sphere of public diplomacy, previously limited to the nation state. Method. The study is based on the analysis of the social media campaigns, actors, messages, and political activities of Catalan and Scottish pro-independence movements in relation to the referendum. Results. The Catalan pro-independence movement has based its results on the defence of the Catalan identity and the epistemic community. Scottish movements that promote the creation of a new state oriented their strategy of protest to parliamentary politics. Discussion. The article examines mobilising diplomacy, as well as the use of social networks in the international promotion of political messages and the reinforcement of a nation’s language and culture. Conclusions. Mobilising diplomacy is still in an expansive phase. More actors are incorporated into the international arena through the production and dissemination of messages in social networks.

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Author Biographies

Juan Luis Manfredi Sánchez, Castilla La Mancha University

Juan Luis Manfredi Sánchez is a full professor of Journalism at the University of Castilla-La Mancha. He has published more than 30 academic papers on innovation, diplomacy and international political communication. The last one is entitled “Spanish diplomacy in the face of the digital challenge”, financed by the Ministry of Foreign Affairs and Cooperation (Spain).

He is the principal investigator of the project "Public communication, transparency, accountability and participation in local governments", acronym GlobalCOM (CSO2013-46997-R, Challenges 2013). He has been principal investigator for Spain of the project European Media Policies Revisited: Valuing & Reclaiming Free and Independent Media in Contemporary Democratic Systems (acronym: MEDIADEM). This project had financing of 2.65 million euros within the Seventh Framework Program (agreement FP7-SSH-2009-A nº 244365). The project has had a duration of three years (April 2010 to March 2013).

The researcher has an H5 index.

José María Herranz de la Casa, Castilla La Mancha University

Doctor in Journalism from the Complutense University of Madrid. He has worked as a journalist for the sports daily MARCA and has been a professor at the Universidad Católica de Ávila (UCAV) and at the Faculty of Human and Information Sciences at the Miguel de Cervantes European University (Valladolid). At both universities he has also been director of the Communication and Marketing Cabinet, and at UEMC, he has also been director of postgraduate studies.

He is currently a professor at the University of Castilla-La Mancha at the Faculty of Journalism of Cuenca, teaching the subjects of Sports Journalism, Specialized Journalism and Institutional and Corporate Communication. They have different published works and articles that revolve around the lines of research that they develop: communication and transparency in social organizations and NGOs —themes of their doctoral thesis—; business and organizational communication; social responsibility; and also on innovation and specialized journalism (Sports and Environment).

Francisco Seoane Pérez, Carlos III University

Francisco Seoane Pérez is an assistant professor in the Department of Journalism and Audiovisual Communication at the Carlos III University of Madrid. His doctoral thesis won the 2013 THESEUS award for the most promising research in European affairs and was published that same year by the Palgrave Macmillan publishing house under the title Political communication in Europe: The cultural and structural limits of the European public sphere.

He has studied and published on political communication issues: the cultural and structural roots of the distant and apolitical character of the European Union, the role of the Internet in the self-recruitment of political activists and the American journalism movement known as ‘civic journalism’.

His research has been published in academic journals such as International Journal of Press / Politics, Interactions: Studies in Communication and Culture, or Journal of Computer-Mediated Communication, among others. He is co-editor, together with Katharine Sarikakis of the University of Vienna, of the academic journal International Journal of Media & Cultural Politics.
The researcher has an H6 index

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