La comunicación y reputación en el sector bancario ruso

Iosif M. Dzyaloshinsky; Maria Pilgun

doi:10.4185/RLCS-2016-1128

Authors

Iosif M. Dzyaloshinsky National Research University Higher School of Economics, Russia http://orcid.org/0000-0001-6000-1337
Maria Pilgun https://orcid.org/0000-0002-8948-7075

DOI:

https://doi.org/10.4185/RLCS-2016-1128

Keywords:

сommunications activity, reputation, banking

Abstract

The article presents the results of a study about the banker sector and its communication with the society. Objectives. The aim of this project was the analysis of the effect of the communication activity in modern Russian banker on his reputation. Methodology. To obtain empirical data was used method of individual expert survey (involved representatives of the largest Russian business, the federal executive branch and banking elite, large associations, financial analysts and journalists). Results. The study identified the key factors that determine the reputation of a banker: professionalism, personal qualities, performance activities. Discussion and Conclusion. It was found that different target groups, the proportion of different factors varies considerably. High activity of Media contributes to the formation of the popular image of the banker, but harms the reputation in the professional field.

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Author Biographies

Iosif M. Dzyaloshinsky, National Research University Higher School of Economics, Russia

University Higher School of Economics (HSE), Russia

Index H-2: https://www.hse.ru/org/persons/67549

Doctor of Linguistics, professor, Department of Media, National Research University Higher School of Economics. Chair of Committee of Directors, Independent Institute for Communicology, President, Human Rights Foundation “Commission on Free Access to Information”, General Director, Institute for Humanitarian Communications. Authored more than 300 research papers.

Maria Pilgun

Dr. in Philology, promoted 30 May 2000 at the subfaculty of Russian language, faculty of philology of the Kazan' State University/Russia.

Dissertation title: "The history of gender of the substantives in Russian language (derivation’s aspect)”.

PhD in Philology, promoted 13 February 1992 at the subfaculty of Russian language, faculty of philology of the Kazan' State University/Russia.

Dissertation title: "From the history of the substantives of neutrum gender in Russian language".

1987-1991 postgraduate courses, subfaculty of Russian language, faculty of philology of the Udmurt State University/Russia.

1981-1986 graduate study, faculty of philology, Kazan' State University/Russia.

POSITIONS:
2009 - professor of the Department of Integrating Communications, Nationa

lResearch
University Higher School of Economics.

2007 – 2009 - professor, head of the Subfaculty of Russian language of the Russian State Agrarian University – MTAA named after K.A.Timiryazev 2001 - 2007 - professor, head of the Subfaculty of Russian language of the Moscow State Forestry University.

December 1997 - head of the Subfaculty of Russian language
of the Moscow State Forestry University.

1993 - 1997 - Assistant professor, subfaculty of Russian language, faculty of philology, Moscow State Forestry (Wood-working Industry) University.

1992 - 1993 Senior Lecturer, subfaculty of Russian language, faculty of philology, Moscow State Forestry (Wood-working Industry) University.

PUBLICATIONS: 210 scientific and methodical works published in Russia, Poland, Taiwan, Slovakia, Czech Republic, Spain, China and Bulgaria.

OTHER PROFESSIONAL EXPERIENCE:
Elaboration of tests in Russian language (in the laboratory of attestation technologies at the department of education of Moscow government)

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