Cibermedios de proximidad en España y Portugal en las redes sociales: vías para estrechar vínculos en comunidades locales

Xosé  López García; Carlos Toural-Bran; Ana Isabel  Rodríguez Vázquez; Alba  Silva Rodríguez

doi:10.4185/RLCS-2015-1074

Authors

Xosé López García University of Santiago de Compostela https://orcid.org/0000-0002-1873-8260
Carlos Toural-Bran University of Santiago de Compostela https://orcid.org/0000-0002-0961-3925
Ana Isabel Rodríguez Vázquez University of Santiago de Compostela https://orcid.org/0000-0001-7975-1402
Alba Silva Rodríguez University of Santiago de Compostela http://orcid.org/0000-0002-1221-5178

DOI:

https://doi.org/10.4185/RLCS-2015-1074

Keywords:

Internet, proximity cyber media, models of intervention in local spaces

Abstract

The evolution of social media is transforming proximity cyber media, especially the impact these models have on local communities. The evolution of the new media ecosystem over the past ten years has involved the proliferation of proximity cyber media, both born-digital and digitised media. Only time will tell whether these proximity cyber media are sustainable and whether they will manage to adapt themselves to the ongoing transformations of network society. The purpose of this article is to identify the new ways in which proximity cyber media establish bonds with their communities, while highlighting the difference between born-digital and digitised media. The analysis focuses on the channels used by proximity cyber media to enable citizen participation in the product, the strategies they implement in social media, their volume of followers, as well as the socio-cultural initiatives they undertake with community associations and institutions. The study will be based on the analysis of four born-digital news media that stand out as new forms of proximity cyber media: The Spanish websites somosmalasaña.com, granadaimedia.com and elporvenirclm.com; and the Portuguese setubalnarede.com. In addition, the study offers an overview of the local news media owned by Adriano Lucas, one of the most important media groups in Portugal and the most influential in terms of coverage of proximity cyberjournalism. This study shows that only very few media initiatives make the most out of the potentialities of the context of web 2.0 to increase their digital communities and encourage and manage users’ feedback.

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Author Biographies

Xosé López García, University of Santiago de Compostela

Xosé López García is a journalist and a Professor of journalism at the Department of Communication Sciences of the School of Communication Sciences of the University of Santiago de Compostela, where he teaches communication, journalistic writing and electronic journalism and directs the Novos Medios research group.

He worked as journalist for twenty years in Galician media and has published several works on the Galician press. He is also the co-author of several books on cyberjournalism.

Carlos Toural-Bran, University of Santiago de Compostela

Carlos Toural Bran is a journalist and a Professor of journalism at the Department of Communication Sciences of the School of Communication Sciences of the University of Santiago de Compostela.

He is part of the Novos Medios research group since 2006. His research lines focus on new journalistic formats, convergence, architecture of information, social networks, and dissemination of science.

Ana Isabel Rodríguez Vázquez, University of Santiago de Compostela

Ana Isabel Rodríguez Vázquez is Professor of television at the Department of Communication Science of the University of Santiago de Compostela. She is part of the “Audiovisual Communication: Contents, formats and technology” research group. She is an expert in audience studies and television programming.

Alba Silva Rodríguez, University of Santiago de Compostela

Alba Silva holds a PhD degree in Journalism from the University of Santiago de Compostela. She is part of the “Novos Medios” research group (GI-1641), whose research lines focus on the analysis of strategies, rhetoric and technological formats for emerging communication markets. She is part of the editorial team of the Spanish Journal of Communication Research (RAEIC).

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