Periodismo emprendedor: el periodismo deportivo en España

Juan Luis Manfredi Sánchez; José Luis  Rojas Torrijos; José María  Herranz de la Casa

doi:10.4185/RLCS-2015-1035

Authors

Juan Luis Manfredi Sánchez Castilla La Mancha University http://orcid.org/0000-0001-9129-2907
José Luis Rojas Torrijos University of Sevilla http://orcid.org/0000-0002-7390-9843
José María Herranz de la Casa Castilla La Mancha University http://orcid.org/0000-0002-3667-2664

DOI:

https://doi.org/10.4185/RLCS-2015-1035

Keywords:

Entrepreneurial journalism, sports journalism, digital journalism, digital storytelling, startup media

Abstract

This article analyses entrepreneurial journalism as a phenomenon that has emerged in Spain’s news media industry and has developed strongly in the sports news. Method. The analysis is based on the identification and analysis of the media startups launched since 2008 and on the results of the 2013 Report of the Journalistic Profession published by the Press Association of Madrid. Results. Sports journalism is a field that favours innovation and the creation of a diversity of projects. Two tendencies stand out: hyperlocal start-ups and niche information products. Discussion. The article examines the contribution of these projects to the current structure of the journalism industry, as well as their viability, characteristic business models, and common patterns. Conclusions. Sports journalism is still at an expansive phase and involves new ways of managing internet-based businesses that rely heavily on the personal brand of journalists, as well as new thematic areas and contents.

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Author Biographies

Juan Luis Manfredi Sánchez, Castilla La Mancha University

Juan Luis Manfredi Sánchez is Reader of Journalism at the University of Castile-La Mancha. He conducted the R&D seminar titled “Entrepreneurial journalism, a renewed hope” at the University of Castile-La Mancha with funding from the Department of State of the United States.

He is the main researcher of the project CSO2013-46997-R, whose funding (40,000 euros) obtained on a competitive basis in the call for R&D projects of the National Programme for Research, Development and Innovation Oriented to the Challenges of Society (call 2013). The project is titled “Public communication, transparency, accountability and participation in local government” (acronym is GlobalCOM).

He was the main researcher representing Spain in the project titled “European Media Policies Revisited: Valuing & Reclaiming Free and Independent Media in Contemporary Democratic Systems (acronym: MEDIADEM). This received had a funding of 2.65 million euros as part of Seventh Framework Programme (agreement FP7-SSH-2009-A nº 244365). The project had a duration of three years (April 2010-March 2013).

José Luis Rojas Torrijos, University of Sevilla

José Luis Rojas Torrijos holds a Bachelor’s degree in Information Sciences (Journalism) from the University of Seville (1994) and a doctoral degree in Journalism from the University of Seville (2010). He is part of the research group “Media Studies for Quality Journalism”.

His main research line is sports journalism and style books, and they are the subjects of his doctoral thesis and four monographs, as well of scientific articles and book chapters. He has participated in national and international conferences and has carried out research stays at the universities of Urbino (Italy), Nancy (France) and Oxford (United Kingdom).

He is also Professor of Journalism at EUSA Business University and participates in the MA degree programme in Institutional Communication and Politics of the University of Seville, and in the MA degree programme in Journalism and Sports Communication of the Pontifical University of Salamanca.
He currently combines teaching and research with the exercise of journalism at the Spokesman’s Office of the Government of the Junta of Andalucía. He is a member of the Spanish Association of Communication Research (AE-IC).

José María Herranz de la Casa , Castilla La Mancha University

José María Herranz de la Casa holds a PHD degree in journalism from the Complutense University of Madrid. He has worked as journalist in the sports newspaper MARCA and has been Professor of the Catholic University of Ávila (UCAV) and the School of Social and Information Sciences of the Miguel de Cervantes European University (Valladolid).

He is the former director of the Department of Communication and Marketing at both universities, and also the director of Postgraduate studies at UEMC.

Currently, he is Professor at the School of Journalism of the University of Castile-La Mancha, where he teaches Sports journalism, Specialised journalism and Corporate and institutional communication. He also is director of the digital platform El Observador de Castilla-La Mancha of the School of Journalism.
He has published different works and articles that revolve around the following research lines: communication and transparency in social organisations and NGOs (the subject of his doctoral thesis); business and organisational communication; and social responsibility. He is currently part of a research project funded by the Spanish Government, which analyses the news treatment of energy policies in Spain, their reception and the participation of social organisations.

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