La televisión de proximidad en España. Procesos concesionales, análisis de la población y PIB

Félix  Ortega Mohedano

doi:10.4185/10.4185/RLCS-64-2009-847-585-601

Authors

Félix Ortega Mohedano University of Salamanca

DOI:

https://doi.org/10.4185/10.4185/RLCS-64-2009-847-585-601

Keywords:

Proximity television, Digital Terrestrial Television, Mass Media Structure, local television, regional television, Spain

Abstract

The concessional process for the proximity digital terrestrial television in Spain is an open and incomplete process with a significant number of autonomous regions that are still waiting for the concession contests. We undertake an analysis of the main tendencies which arise from the awarded contests. The provisional study of the local television in the wake of the DTT, (Digital Terrestrial Television), refers to the arrival of new actors to the Spanish proximity audiovisual market. We propose an account of the DTT market from two spheres (local-insular and regional) related to size, population and GDP in the different geographical areas. This work-in-progress shows a map of the situation of development and implementation of the digital technologies in the regional and local sphere. We analyse the concessional processes, and the relevance and potential profitability of the licence market. We also study the regional population structure and the GDP in the different audiovisual regions.

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Author Biography

Félix Ortega Mohedano, University of Salamanca

Activity

Assistant Professor of the Department of Sociology and Audiovisual Communication of the University of Salamanca (Usal). Professor of the Doctorate in Audiovisual Communication, Technological Revolution and Cultural Change, University of Salamanca, 2008-2010 biennium. Subject, The Mass Media before the Society of Knowledge and Creativity, Competitive Strategies in the Audiovisual Sector, Cultural Identity, Products and Markets. Professor of the Degree in Audiovisual Communication, Subjects Structure of the Audiovisual Sector, Audiovisual Information in Networks.

Training

Degree in Economics (University of Salamanca), Doctor in Communication, Culture and Education (University of Salamanca).

Research

Research lines: Communication structure and policies, political economy of communication, audiovisual and new technologies, digital television, audiovisual structure, audiovisual information on networks, proximity television, children's audiovisual content and production for television and the Internet.

Researcher of the competitive project "Public Communication Media in Ibero-America", funded by the Secretary of State for International Cooperation, Joint Research Projects Grants, AECI, Spanish Coordinator, Prof. Dr. Angel Badillo Matos, Interuniversity Institute of Ibero-America, University de Salamanca, 2007-2008, responsible for the project for Chile.

Member of the collaboration and development team of the Project "Evaluation of students' competences before the implementation of ECTS credits. Application of ICT in learning assessment. Phase II ”Project Director, Prof. María José Rodríguez Conde, University of Salamanca, September 2005-October 2006. Member of the OCA, Observatory of Audiovisual Content, Network of researchers, recognized research group, Department of Sociology and Audiovisual Communication, University of Salamanca.

Publications

Badillo, A., and Ortega, F. (2008). The new digital local television in Spain. Concentration, integration and deterritorialization of the proximity audiovisual I + C Foundation Congress Investigate Communication. Santiago de Compostela: Faculty of CC. of the comunication. USC.

Ortega, F. (2007). Competitive Strategies for DTT, proximity television, effects on the regional environment, the case of Castilla y León, Conference Book of Communications (pp. 13). Ávila: Catholic University of Ávila.

Ortega, F. (2008a). The crossroads of public television in Chile. Information Notebooks, Faculty of Communications Pontificia Universidad Católica de Chile (23). Ortega, F. (2008b). Television in Castilla y León. Salamanca: Amarú Ediciones.

Ortega, F. (2008c). Local and Regional Television in Spain, a social and economic promoter, the case of Castile and León, Media Communication and Humanity Conference. London: LSE.

Ortega, F. (2008d). The New Local Television in Spain, Concentration, Integration, Population and Market Structure, ECREA Barcelona 2008, European Communication Research and Education Association. Barcelona: Ecrea Congress CD

Ortega, F. (Ed.). (2008e). Proximity television (local and regional) on the Internet, an analysis of the situation, competitive strategies in the face of the analogue blackout in Spain. Madrid: UCM

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