Correlación entre el consumo de medios asociado a las fake news y mindset: un estudio desde la óptica de la ecología de medios

Felipe Anderson Rios Incio; Ángel Emiro Páez Moreno; Milagros Thalía Leiva Marín; Francisco Javier Barquero Cornelio; Luis Ernesto Paz Enrique

doi:10.4185/rlcs-2025-2391

Authors

Felipe Anderson Rios Incio Cesar Vallejo University https://orcid.org/0000-0001-7049-8869
Ángel Emiro Páez Moreno University of Boyaca https://orcid.org/0000-0002-0924-3506
Milagros Thalía Leiva Marín Cesar Vallejo University https://orcid.org/0000-0001-5977-5343
Francisco Javier Barquero Cornelio Cesar Vallejo University https://orcid.org/0000-0001-6214-0381
Luis Ernesto Paz Enrique National Autonomous University of Mexico https://orcid.org/0000-0001-9214-3057

DOI:

https://doi.org/10.4185/rlcs-2025-2391

Keywords:

media ecology, hoaxes, media consumption, fake news, mindset

Abstract

Introduction: This study explored the relationship between media consumption associated with fake news and the mindset of citizens in Peru from the perspective of media ecology. Methodology: The research is quantitative and correlational. A sample of 937 citizens, aged 19 to 59 years, from the 25 departments of the country were surveyed. Data were analyzed using SPSS and Pearson's correlation coefficient. Results: A positive correlation was found between consumption associated with fake news and mindset. This relationship suggests that the characteristics of fake news (surrealism, exaggeration, impact, emotionality, persuasiveness) are associated with people who consider their intelligence as malleable. The results also indicate a generalized distrust of social networks and their association with fake news. Discussion: The relationship between fake news consumption and mindset points to the need to generate spaces for the responsible social use of ICTs and counteract disinformation. Peruvians interviewed are aware of the dangers lurking in the media ecosystem. Conclusions: Peruvians, according to the results of the study, live as if they were fish in water in the media ecosystem, being aware of the dangers lurking due to disinformation and fake news.

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Author Biographies

Felipe Anderson Rios Incio, Cesar Vallejo University

Felipe holds a Ph.D. in Social Communication, a Master in Communication Sciences with specialization in Commercial Management and Marketing Communications. He also holds a Bachelor's Degree in Communication Sciences. He is lecturer in the Communication Sciences program at the Cesar Vallejo University, with initiative, responsibility and organization in his work. He works as a thesis advisor and jury. He is a research lecturer qualified by Concytec. He is the author of the book "Media Peru".

Ángel Emiro Páez Moreno, University of Boyaca

Ángel is the author of the book "Electronic Government from the bottom up: A Proposal from Venezuela". He has more than 100 intellectual products in ICT and management. He is editor-in-chief of the peer-reviewed scientific journal InveCom, CEO of a digital branding agency and freelance social media manager. He is an advisor in communication, market research and e-government. He holds a Ph.D. in Social Sciences issued by the University of Zulia, a Master in Communication Sciences and a Bachelor in Social Communication. He is the founder of the Information Technology Chair in various Venezuelan Universities. He also a lecturer at both the University of Boyacá and the University of Zulia. He is a certified researcher in Colombia and President of the Association of Venezuelan Communication Researchers.

Milagros Thalía Leiva Marín, Cesar Vallejo University

Milagro holds a Master in Public Relations and Corporate Image. I currently work as a lecturer in the main schools of Communication Science in the city of Trujillo.

Francisco Javier Barquero Cornelio, Cesar Vallejo University

Francisco is a Social communicator, specializing in journalism, public relations and audiovisual production. He holds a Master in Public Relations and Corporate Image (UCV Trujillo). His work experience includes audiovisual producer at UCV Satelital Trujillo, producer and journalistic editor at Ad Media Producciones for América TV Trujillo, institutional image analyst at Servicio de Gestión Ambiental (SEGAT, for its acronym is Spanish), director of UCV Satelital Chiclayo, director of TV Cosmos in Chiclayo and Chepén. He is undergraduate lecturer at the César Vallejo University in Trujillo (Faculty of Communication Sciences), at the Private University of the North (Faculty of Communication Sciences and Faculty of Business), at the University of San Martín de Porres (Faculty of Communication Sciences, Tourism and Psychology) and at the University Señor de Sipán (Faculty of Humanities).

Luis Ernesto Paz Enrique, National Autonomous University of Mexico

Luis holds a bachelor's degree in Information Science. He is a professor in Teaching for Higher School Education (specialization in Philosophy). He also holds a Ph.D. in Sociological Sciences. He has taught undergraduate and postgraduate courses in several Latin American and Caribbean countries, mainly in Cuba, Mexico and Peru. He has published 147 scientific articles in refereed journals, 18 book chapters, 10 scientific books reviewed by academic peers. For his scientific activity, he received the Latin American Science Prize on Open Access (awarded by UNESCO, AmeliCA, Redalyc, CLACSO (for its acronym is Spanish) and the Autonomous University of Mexico State).

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