Lobbies, communication, and public perception in Spain: characterization and sociodemographic influences

Authors

DOI:

https://doi.org/10.4185/rlcs-2026-2538

Keywords:

lobbying, public perception, Spain, influence, governance, democracy

Abstract

Introducción: La percepción que la sociedad tiene de los grupos de presión desempeña un papel crucial en la configuración de su influencia potencial. Partiendo de esta premisa, la presente investigación pretende explorar la percepción pública de los lobbies en España en función de tres criterios: los atributos asociados a sus actividades, los tipos de organizaciones y los intereses defendidos (O1). Además, busca analizar la influencia de las variables sociodemográficas en la percepción de los grupos de presión (O2). Metodología: El enfoque metodológico es cuantitativo y exploratorio. La recogida de datos implica 418 cuestionarios, mientras que el análisis de los datos abarca diversos procedimientos estadísticos, como análisis de varianza (ANOVA), regresiones logísticas binarias y análisis de coeficientes B de regresión, entre otros. Resultados: El examen de los resultados revela un escenario polarizado, con una percepción pública predominantemente negativa de los grupos de presión, especialmente en lo que respecta a su transparencia y ética. Sin embargo, las respuestas tienden a ser más neutrales o incluso ligeramente positivas en determinados casos, como el de las organizaciones que defienden intereses sociales. En cuanto a la influencia de las variables sociodemográficas, las personas con ideologías de derechas, mayor estatus económico y educación superior tienden a tener una percepción más positiva de los grupos de presión. Discusión y conclusiones: Estos hallazgos contribuyen a explicar uno de los determinantes más decisivos en la capacidad de los grupos de presión para influir en los procesos de formulación de políticas, y subrayan la importancia de abordar las preocupaciones públicas para mejorar la transparencia y legitimidad de sus actividades.

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Author Biographies

Álvaro Serna-Ortega, University of Malaga

Research Staff in Training (FPU23). Lecturer in the Department of Audiovisual Communication and Advertising of the Faculty of Communication Sciences. Contracted researcher in the Research Project “Lobby and Communication”, funded by the State R+D+i Program (CSO2016-79357-R). Doctoral student of the Interuniversity Doctoral Program in Communication of the Universities of Cadiz, Huelva, Malaga and Seville in the line of Advertising and Public Relations. Degree in Advertising and Public Relations and Master in Strategic Management and Innovation in Communication. His lines of research focus on political communication, international relations and organizational communication.

Andrea Moreno-Cabanillas, University of Malaga

Contracted teaching and research staff of the Department of Advertising and Audiovisual Communication of the University of Malaga. She has been predoctoral researcher FPU 2019 and POP. PhD in Communication from the Universities of Cadiz, Huelva, Malaga and Seville in the line of Advertising and Public Relations. Graduate in Advertising and Public Relations from the University of Malaga and Master's Degree in Teacher Training in Secondary Education and Vocational Training from the University of Murcia. Author of more than 70 conference papers and 50 publications. Member of the Research Project Lobby and Communication, funded by the State Program of R+D+i (CSO2016-79357-R). Belongs to the EVAPROP network that integrates 45 researchers from 8 Ibero-American countries. Research focused on interest groups, lobbies in the European Union, with funded research stay at Universidade de São Paulo (Brazil) and RMIT University (Australia).

Antonio Castillo-Esparcia, University of Malaga

University Professor. With a degree and PhD in Communication from the Universitat Autónoma de Barcelona (UAB), he joined the University of Malaga as a lecturer in 1997, where he teaches public relations, political communication and communication in non-governmental organisations. He is the author of more than 150 publications including journal articles, books and book chapters in national and foreign publishing houses. Director of the Lobby and Communication Research Project, funded by the State R&D&I Programme (CSO2016-79357-R). Director of the Public Relations in Small and Medium Enterprises Research Group. President of the Association of Public Relations Researchers (AIRP). Currently, he is the director of the Department of Audiovisual Communication and Advertising and Coordinator of the Master's Degree in Strategic Management and Innovation in Communication. He also serves as an evaluator for the National Agency for Quality Assessment and Accreditation (ANECA), the Agency for the Quality of the University System of Catalonia (AQU), the Basque University System Quality Agency (UNIBASQ) and the State Research Agency.

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Published

2025-08-04

How to Cite

Serna-Ortega, Álvaro, Moreno-Cabanillas, A., & Castillo-Esparcia, A. (2025). Lobbies, communication, and public perception in Spain: characterization and sociodemographic influences. Revista Latina De Comunicación Social, (84), 1–24. https://doi.org/10.4185/rlcs-2026-2538

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