Alcohol, tabaco, comida basura y deporte en series y películas de Netflix: Análisis de contenido y sus posibles impactos en la sociedad

Mikel Peña Sarrionandia; Ainize Sarrionandia Peña

doi:10.4185/rlcs-2024-2033

Authors

Mikel Peña Sarrionandia Universidad del País Vasco https://orcid.org/0000-0002-7663-7708
Ainize Sarrionandia Peña Universidad del País Vasco https://orcid.org/0000-0003-4140-4370

DOI:

https://doi.org/10.4185/rlcs-2024-2033

Keywords:

alcohol, tobacco, junk food, sport, Netflix, digital platforms, health, series, films

Abstract

Introduction: This study analyses the way in which content related to alcohol, tobacco, junk food and sports appear in the 10 most watched movies and 10 most watched series on Netflix. Methodology: To determine this, a conceptual analysis method based on a 5-minute interval coding is used. Results: The results indicate that alcohol is shown in 32.7% of the sections of the films and in 29.8% of the series. Tobacco appears in 13.2% of the intervals of the films and in 14.5% of the series. Junk food has a presence of 24.3% in movies and of 24.9% in series. Regarding sports, 7.8% of the movie sections and 8.5% of the series showed this content. Discussion: Among the conclusions, the need to transform the collective imaginary in relation to these kinds of harmful products is highlighted and, at the same time, the use of the media is promoted to encourage healthy lifestyle habits among consumers.

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Author Biographies

Mikel Peña Sarrionandia, Universidad del País Vasco

Mikel Peña holds a Bachelor's degree in Audiovisual Communication, a Master's degree in Editing and Audiovisual post-production, and a Ph.D. in Social Communication with a specialization in film analysis. He combines his work in the academic field with the production of audiovisual projects in the private sector. Among his notable works is the short film "Aurrera," which premiered at the Bilbao Mendi Film Festival, the documentaries "Incógnita Patagonia" and "Arriesgarse a Vivir," and the television programs "La Caja Negra" and "El Lector de Huesos," which won the Special Prize at the FesTVal in 2016 and the Pello Sarasola Award for Best Regional Program in the same year.

mpena018@ikasle.ehu.eus

Orcid ID: http://orcid.org/0000-0002-7663-7708

Google Scholar: https://scholar.google.com/citations?user=Ug1U61EAAAAJ&hl=es

ResearchGate: https://www.researchgate.net/profile/Mikel-Pena

Ainize Sarrionandia Peña, Universidad del País Vasco

Ainize Sarrionandia holds a Bachelor's and Ph.D. degree in Psychology and is a Gestalt therapist. She is currently an adjunct professor at the Faculty of Psychology at the University of the Basque Country, where she teaches in the undergraduate programs of Psychology and Criminology. She has supervised over 25 Bachelor's theses and serves as a mentor for students in their external internships. She has been a coordinator for courses in both Psychology and Criminology, as well as the coordinator for the Clinical Minor program. As a researcher, she is a member of the Osaklinik research group (IT-1450-22, Basque Government) and has participated in various funded projects (UPV/EHU, MICINN-MINECO). She has published 21 articles (16 in journals with JCR impact factor) and 6 book chapters. She serves as an external reviewer for several international journals and has presented more than 15 papers at national and international conferences.

ainize.sarrionandia@ehu.eus

Índice H: 9

Orcid ID: https://orcid.org/0000-0003-4140-4370

Scopus ID: https://www.scopus.com/authid/detail.uri?authorId=57192364954

Google Scholar: https://scholar.google.es/citations?user=bOmxl-8AAAAJ&hl=es&oi=sra

ResearchGate: https://www.researchgate.net/profile/Ainize-Sarrionandia

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