Euro and public opinion

Abstract

The changeover to the new European currency has generated a demand for institutional information by society, with a communication campaign specifically designed to help people acquire knowledge and assimilate the euro into their daily lives. The Community guidelines designed by those responsible for the communication campaign strategy at Community level have been implemented in a particularised and progressive manner in each of the countries that will eventually join the so-called euro area, as well as in those countries that opted to remain outside the first wave of implementation of the new currency.