Percepciones sobre el uso de IA en el periodismo vasco y su integración en los medios

Jesús Pérez Dasilva; Urko Peña Alonso; María Ganzabal Learreta; Koldobika Meso Ayerdi; Terese Mendiguren Galdospin

doi:10.4185/rlcs-2026-2517

Authors

Jesús Pérez Dasilva University of the Basque Country https://orcid.org/0000-0002-3383-4859
Urko Peña Alonso University of the Basque Country https://orcid.org/0000-0002-9214-5906
María Ganzabal Learreta University of the Basque Country https://orcid.org/0000-0002-4231-402X
Koldobika Meso Ayerdi University of the Basque Country https://orcid.org/0000-0002-0400-133X
Terese Mendiguren Galdospin University of the Basque Country https://orcid.org/0000-0003-3092-6608

DOI:

https://doi.org/10.4185/rlcs-2026-2517

Keywords:

Artificial intelligence, Basque journalist, media, professional gap, AI training, AI skills

Abstract

Introduction: This study analyzes how Basque journalism is adapting to the use of artificial intelligence (AI), with an emphasis on the use of tools like ChatGPT and their influence on the profession. It was developed in collaboration with the Basque Journalists Association (AVP) and aims to understand how AI transforms journalistic work, what opportunities it offers, and what concerns it generates among professionals in the field. Methodology: For data collection, a self-administered semi-structured questionnaire was distributed online, allowing for 504 representative interviews in terms of gender and media diversity. Results: Digital media and independent journalists lead the use of AI, with more than 40% using it weekly, while radio and television have a lower adoption rate. ChatGPT and Canva are the most used tools, although 43.5% of respondents do not use any. The biggest issue is the lack of training, present in 86% of journalists, which limits its equitable integration and deepens gender inequalities. Discussion: The integration of artificial intelligence in Basque journalism represents a significant transformation, with media outlets beginning to explore its use and professionals demanding training, in a context of opportunities and unresolved ethical and professional challenges. Conclusions: The findings highlight the urgency of greater training and improved access to tools to optimize the integration of AI in the journalism sector.

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Author Biographies

Jesús Pérez Dasilva, University of the Basque Country

Full Professor at the University of the Basque Country (UPV/EHU) and member of the Gureiker research group. He has been a visiting professor at several European universities, including Cambridge, Trieste, Beira Interior, Porto, Minho, and Wroclaw, between 2011 and 2019. He has participated in 29 research projects, leading 6, and is co-author of 73 scientific articles, 32 book chapters, and more than 110 conference papers. He has been awarded three six-year research periods by the National Commission for the Evaluation of Research Activity (CNEAI), and his research focuses on digital journalism, educational innovation, and social media.

Urko Peña Alonso, University of the Basque Country

Predoctoral researcher. He participates in the IAMEDIA project: Impact of artificial intelligence and algorithms on online media, professionals, and audiences. He has been part of the DISARGUE project: Argumentation-Based Detection and Mitigation of Misconduct on Social Networks. He is a member of the Gureiker research group (UPV/EHU). His field of study includes the datafication of journalism, artificial intelligence, and disinformation.

María Ganzabal Learreta, University of the Basque Country

PhD since 1996, she has been a professor in both the Department of Audiovisual Communication and, since 2009, the Department of Journalism at the University of the Basque Country. After working in several communications agencies and for the American magazine New Woman (New York), she coordinated the Communication Area of the Master's Program in Feminist and Gender Studies at the University of the Basque Country and has taught in this postgraduate program since 2008. Her research, conducted with numerous teams, has consistently focused on digital journalism, social media platforms, participatory journalism, audiences, and social issues, as well as those related to gender. Her articles on these topics have been published in high-impact journals.

Koldobika Meso Ayerdi, University of the Basque Country

He is a tenured professor in the Faculty of Social Sciences and Communication at the University of the Basque Country (UPV/EHU), where he teaches Cyberjournalistic Writing and Theoretical Foundations and Methodology of Research in Cyberjournalism in the Master's Program in Social Research. He has taught other subjects and is the author of books and more than 40 articles on online journalism. He heads the Department of Journalism and co-directs the project "Active Audiences and Viralization of Journalistic Messages," funded by the National R&D&I Plan and the ERDF. He is also the co-author of a manual on Cyberjournalistic Writing and a member of the Gureiker research group.

Terese Mendiguren Galdospin, University of the Basque Country

PhD in Information Sciences from the University of the Basque Country (UPV/EHU) and a degree in Audiovisual Communication. She teaches in the Journalism degree program, the Multimedia Journalism Master's program at El Correo newspaper, and the Multimedia Communication Master's program at EITB (Basque Public Television). As Vice Dean of Communication and External Relations at the Faculty of Social Sciences and Communication, she has participated in 15 research projects and published approximately 20 articles in indexed journals. She is a member of the project "News, Networks, and Users in the Hybrid Media System" and the Gureiker research group. She has worked as a writer and coordinator at ETB and Bilbovisión, where she also worked as a reporter, announcer, and presenter of entertainment and cultural programs.

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