Flyers and Advertisements of sexual services in Madrid

Authors

DOI:

https://doi.org/10.4185/RLCS-2017-1158

Keywords:

Prostitution, sexual services, sex work, sexual Advertisement

Abstract

The objective of this work is to analyze the messages transmitted in the sex service flyers. We analyze 220 different flyers collected in the public thoroughfare of the city of Madrid, through an analysis of the discourse, content and quantitative of the main variables and categories. Flyers were classified into four groups, as they represented a person, group, business, or Asian commercial offer. Their counterpart was searched and analyzed on the web pages of sexual ads and contacted by telephone. The results show the advertising strategies contained in the ads, the reflection in them of the demand and the characteristics of a hidden sector of prostitution. All flyers offer a vision of free, voluntary and independent prostitution that contrasts with being one of the spaces of coercive prostitution, as several studies have suggested

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Author Biographies

Carmen Meneses Falcón, P. Comillas University

She is currently a professor in Anthropology and Social Research Methods in graduate, postgraduate and doctoral degrees. Doctor in Social and Cultural Anthropology. Research lines in Gender, social exclusion, risk and research methods.

Jorge Uroz Olivares, P. Comillas University

He is currently a professor of Social Policy, Sociology, Social Work with Minors and Specialized Social Services

Antonio Rua Vieites, P. Comillas University

He is currently a professor of Statistics, Mathematics, Data Analysis and Research Methodology in undergraduate, postgraduate and doctorate degrees.

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Published

2017-02-10

How to Cite

Meneses Falcón, C., Uroz Olivares, J. ., & Rua Vieites, . A. . (2017). Flyers and Advertisements of sexual services in Madrid. Revista Latina De Comunicación Social, (72), 145–164. https://doi.org/10.4185/RLCS-2017-1158

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Section

Miscellaneous