Incentivar el emprendimiento periodístico desde la Universidad

Francisco Javier  Paniagua Rojano; Marisol  Gómez Aguilar; María Eugenia  González Cortés

doi:10.4185/RLCS-2014-1024

Authors

Francisco Javier Paniagua Rojano University of Málaga http://orcid.org/0000-0001-7376-4536
Marisol Gómez Aguilar University of Málaga http://orcid.org/0000-0003-1516-6938
María Eugenia González Cortés University of Málaga http://orcid.org/0000-0002-8677-9507

DOI:

https://doi.org/10.4185/RLCS-2014-1024

Keywords:

Journalism, entrepreneurship, enterprises, teaching innovation

Abstract

This article presents the results of the implementation of the teaching methodology designed for the course titled Creation and Management of News Media Companies. Method. The study is based on the direct observation of the students enrolled in the course and their practical course work, as well as an online survey, composed of seven closed questions about the perception of the course. Results. Most students who completed the course evaluated it positively and would consider the possibility of becoming self-employed journalists and creating a news media company, although they also admit that they do not have enough knowledge in business and economy. Conclusions. In addition to confirming the importance of including this course in the Journalism study programme, particularly in the current economic crisis, the article offers some proposals to improve the course and encourage entrepreneurship among students of Journalism.

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Author Biographies

Francisco Javier Paniagua Rojano, University of Málaga

Francisco Javier Paniagua Rojano holds a Bachelor’s degree and a PhD degree in Journalism (1996 and 2004, respectively). Professor at the School of Communication Sciences of the University of Malaga (since 2003), where he teaches Corporate and Institutional Communication. Professor in the Master’s degree programme in Political and Institutional Communication of the Ortega and Gasset Foundation and the Master’s degree programme in Strategic Management of Communication and Innovation of the University of Cádiz.

He is also the Director of the Communication Department of the International University of Andalusia (UNIA) and the Director of Communications at the Andalusian Federation of Municipalities and Provinces (FAMP).

His most recent publications include: “Hacia la comunicación 2.0. El uso de las redes sociales por las universidades españolas” (“Towards communication 2.0. The use of social networks by Spanish universities”), published by Icono 14, and “La incorporación de los departamentos de comunicación de las universidades españolas al entorno digital. Un análisis cuantitativo” (“The incorporation of the communication departments of Spanish universities to the digital environment. A quantitative analysis”), published by Estudio del Mensaje Periodístico.

He is also the author of “Las elecciones autonómicas andaluzas de 2012 en la prensa nacional: Análisis de la cobertura de Abc, El Mundo y El País” (“The Andalusian elections of 2012 in the national press: Analysis of the coverage of Abc, El Mundo and El País”), published in Revista Latina de Comunicación Social.

From 2006 to 2011, he coordinated the “Annual Report of the Journalistic Profession” (Informe anual de la profesión periodística), edited by the Press Association of Madrid. He has participated as researcher and coordinator in the R&D project titled Análisis crítico del sistema de medios: credibilidad e impacto en la ciudadanía (“Critical analysis of the media system: credibility and impact on citizenship”) and is currently a researcher in the SEJ-8073 project titled Credibilidad en el sistema de medios andaluz. Confianza de la ciudadanía en los medios audiovisuales (“Credibility in the Andalusian media system. People’s trust in the audiovisual media”).

He is also a researcher in the R&D project of the Ministry of Economy and Competitiveness, titled Uso e influencia de los social media y la comunicación 2.0 en la toma de decisiones turísticas y en la imagen de marca de los destinos. Aplicaciones de utilidad para los destinos turísticos españoles (“Use and influence of social media and communication 2.0 in decision-making in the tourism sector and the brand image of tourist destinations. Useful applications for Spanish tourist destinations”).

He is the co-author of the book chapter, titled “Journalists in Spain”, which is part of the 2012 international publication titled The Global Journalist in the 21st Century, edited by David H. Weaver and Lars Willnat.

Marisol Gómez Aguilar, University of Málaga

Marisol Gómez Aguilar holds a PhD degree in Journalism. She is a Professor at the Department of Journalism of the University of Malaga, where she teaches in the postgraduate programmes in Journalism and Public Relations, and the undergraduate programme in Journalism.

She coordinated the publication of the (“Annual report of the journalistic profession” (Informe Anual de la Profesión Periodística), edited by the Press Association of Madrid (2005-2011).

Participant in the CSO2008-05125 research project of the Plan National, funded by the Ministry of Science and Innovation and the PJ11-SEJ8070 Excellence research project of the Government of Andalusia, both related to the analysis of the credibility of the news contents.

She has also been and is part of three educational innovation projects (PIE08-45, PIE10-145 and PIE13-044) funded by the University of Malaga, focused on the application of ICTs in teaching and in the adaptation of the teaching of journalism to bilingualism.

Her research interests include the analysis of journalism, particularly the professional situation of female journalists and the academic training of journalists, as well as the study of the application of new technologies in teaching.

She is co-author of the book titled Materiales para la innovación educativa en Estructura de la Comunicación (“Materials for educational innovation in the teaching of Communication Structure”).

María Eugenia González Cortés, University of Málaga

María Eugenia González Cortés holds a PhD in Journalism from the University of Malaga, where she teaches at the School of Communication Sciences since 2004.

She has completed research stays at prestigious international centres, like the Monterrey Institute of Technology and Higher Education (Mexico) and La Sapienza (University of Rome).

He has published numerous articles in academic journals, including: La construcción de la realidad en los procesos migratorios. La acción de los medios (“The construction of reality in migration processes. The action of the media”), which is based on her PhD thesis; “La consolidación de las publicaciones para extranjeros en España” (“The consolidation of publications for foreigners in Spain”) and “Las asociaciones de la prensa española, un modelo de organización profesional consolidado” (“The associations of the press Spanish, a consolidated model of professional organisation”), both published by the Revista Latina de Comunicación Social; “La atención de los medios de comunicación a la diversidad cultural en Europa: el caso italiano” (“The media’s attention to cultural diversity in Europe: the Italian case”), published in Cuadernos Interculturales; “Sobre la libertad de prensa en Italia. El conflicto de intereses de Berlusconi y su influencia en la democracia del ‘Bel Paese’” (“The freedom of the press in Italy. The conflict of interests of Berlusconi and his influence on the of the ‘Bel Paese’ democracy”), published in Estudios sobre el Mensaje Periodístico; and “Los futuros profesionales de la comunicación ante el fenómeno migratorio: un estudio piloto” (“Attitudes of future communication professionals towards the migration phenomenon: a pilot study”), published in Observatorio OBS* Journal.

She currently coordinates the Master’s degree programme in Journalism Research.

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