No. 84 (2026)

View No. 84 (2026)

DOI: https://doi.org/10.4185/rlcs-2026-84

Published: 2025-06-04

Miscellaneous

The integration of generative artificial intelligence in advertising creativity education: an exploratory study in Spanish universities

Esmeralda Lopez, Begoña Moreno López, Sergio Baltasar Lallave

1-23
DOI: https://doi.org/10.4185/rlcs-2026-2611
Online hate: mapping youth symbolic violence in the digital ecosystem

Tamara Vázquez-Barrio, Jacob González-Castro, David García-Marín

1-24
DOI: https://doi.org/10.4185/rlcs-2026-2550
Going viral to engage: social media and adolescent mental health literacy

Ferran Lalueza, Eulàlia Hernández Encuentra, Mercè Boixadós

1-21
DOI: https://doi.org/10.4185/rlcs-2026-2572
Measuring and evaluating social media in corporate communications. Challenges and lessons

Paula Pineda-Martínez, Juan Carlos Miguel-de-Bustos

1-20
DOI: https://doi.org/10.4185/rlcs-2026-2562
Violence against journalists in Mexico and the digital conversation on Twitter/X: implications for highlighting the vulnerability of journalism

Antony Flores-Mérida; Diego-Noel Ramos-Rojas (Author of Correspondence); Sarelly Martínez-Mendoza

1-23
DOI: https://doi.org/10.4185/rlcs-2026-2524
Proposal for a social media-focused emergency communications protocol based on a scoping review and expert validation

Carles Pont-Sorribes, Guillem Suau-Gomila; Cristian Lozano Recalde (Author of Correspondence)

1-26
DOI: https://doi.org/10.4185/rlcs-2026-2551
Perceptions of the use of AI in Basque journalism and its integration into the media

Jesús Pérez Dasilva, Urko Peña Alonso, María Ganzabal Learreta, Koldobika Meso Ayerdi, Terese Mendiguren Galdospin

1-28
DOI: https://doi.org/10.4185/rlcs-2026-2517
Artificial intelligence applied to public service journalism: multimodal innovation by RTVE

Inés Modrón-Lecue, Pilar Sánchez-García

1-24
DOI: https://doi.org/10.4185/rlcs-2026-2564
Connective Action and Conservative Mobilization: An Analysis of Digital Activism Against the School Curriculum with Gender Approach in Peru

Raúl Castro-Pérez, Santiago Tejedor, Luis M. Romero-Rodríguez, Diego Páucar-Villacorta

1-33
DOI: https://doi.org/10.4185/rlcs-2026-2553
Higher education in Advertising in the era of generative AI: A paradigm shift

Mónica Puntí Brun, Marie Alice de Faria Nogueira, Silvia Espinosa-Mirabet, Ramón Martin-Guart, Sandro Torres de Azevedo, Jordi Serra Simón

1-24
DOI: https://doi.org/10.4185/rlcs-2026-2508
Literary Heroines and Legislation. Literary Discourses and Women's Rights

Germán Silva-García, Johana Barreto-Montoya, Pamela Tinoco-Ordoñez

1-23
DOI: https://doi.org/10.4185/rlcs-2026-2546
Management of local public radio: values and challenges in the current soundscape

María Luz Barbeito-Veloso, Estrella Barrio-Fraile, Ana María Enrique-Jiménez, Anna Fajula-Payet, Juan José Perona-Páez

1-21
DOI: https://doi.org/10.4185/rlcs-2026-2506
Does the country image condition our purchases? A cluster‐analysis from the citizen perspective

José A. Pedraza-Rodríguez, María Elizabeth Arteaga García, Julia Núñez-Tabales

1-23
DOI: https://doi.org/10.4185/rlcs-2026-2529
The United States presidential elections of 2024: Disinformation denied by Spanish fact-checking platforms

Álvaro López-Martín

1-29
DOI: https://doi.org/10.4185/rlcs-2026-2513
Longitudinal analysis of Instagram use in Spanish universities

Enara Zarrabeitia-Bilbao, Izaskun Alvarez-Meaza, Rosa María Río-Belver

1-29
DOI: https://doi.org/10.4185/rlcs-2026-2518
The power of personal branding in political marketing

Isadora da Silva e Silva, Alexandra Leandro

1-17
DOI: https://doi.org/10.4185/rlcs-2026-2471
Mimetic theory applied to interpersonal relationships through social networks: the case of piñagate in Mercadona

Mª del Carmen Paradinas Márquez, Cristina Marín Palacios

1-16
DOI: https://doi.org/10.4185/rlcs-2026-2469
Subjective theories on school climate and school violence in experts’ discourse in the press in 2022

Daniel Fuentealba-Jorquera, Fabiana Rodríguez-Pastene-Vicencio, Pablo Andrada, Pablo Castro-Carrasco, Vladimir Caamaño-Vega, Verónica Gubbins, Claudia Carrasco-Aguilar, David Cuadra-Martínez, Martina Zelaya

1-28
DOI: https://doi.org/10.4185/rlcs-2026-2473
University and Television: Challenges of Scientific Dissemination in Aragón

Rocío Ibarra-Arias, Carmen Marta Lazo

1-18
DOI: https://doi.org/10.4185/rlcs-2026-2475
Hate narratives and counter-narratives on X: A study on digital violence against women in politics

Ángela Martín-Gutiérrez, Alicia Moreno-Delgado, Elias Said-Hung

1-26
DOI: https://doi.org/10.4185/rlcs-2026-2459
The presence of fashion brands on prime time: La Revuelta on TVE

Antonio Raúl Fernández Rincón, On´ésimo Samuel Hernández Gómez

1-24
DOI: https://doi.org/10.4185/rlcs-2026-2492
Lobbies, communication, and public perception in Spain: characterization and sociodemographic influences

Álvaro Serna-Ortega, Andrea Moreno-Cabanillas, Antonio Castillo-Esparcia

1-24
DOI: https://doi.org/10.4185/rlcs-2026-2538

Audiovisual production and tourism promotion. Experiences and destinations

Presentation of the Monograph Audiovisual production and tourism promotion. Experiences and destinations

Sebastián Sánchez-Castillo, Beatriz Gómez-Morales, Gabriela Fabbro

1-5
- PDF (Español (España))
DOI: https://doi.org/10.4185/rlcs-2026-2662
Perception of the role of Film Commissions and Film Offices in territorial revitalization: strategies and challenges for tourism promotion in Spain

Noelia Araújo Vila, José Antonio Fraiz Brea

1-26
DOI: https://doi.org/10.4185/rlcs-2026-2507

Letters to the Editor

- Letter to the Editor: Sampling as a key element of methodological rigor

Tatiana Carolina Blanchar Martinez, Nerys Esther Martinez Trujillo

1-3
- PDF (Español (España))
DOI: https://doi.org/10.4185/rlcs-2026-2690

Reviews

Skilled, persistent, meticulous: women at the heart of the news. Book review: Women War Correspondents in Armed Conflicts

Noemi Díaz Rodríguez

1-3
- PDF (Español (España))
DOI: https://doi.org/10.4185/rlcs-2026-2670
Reconnecting with audiences in the age of saturation. Book review: Media Engagement. Connecting with Audiences in Media Markets

Alexander Blanco Chang

1-3
- PDF (Español (España))
DOI: https://doi.org/10.4185/rlcs-2026-2620
The At the heart of democracy: parliament, information, ethics

Eva Jiménez Gómez

1-3
- PDF (Español (España))
DOI: https://doi.org/10.4185/rlcs-2026-2586

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