No. 81 (2023)

View No. 81 (2023)

MISCELÁNEA Y MONOGRÁFICOS:

Published: 2023-01-02

Miscellaneous

Communication as a way to develop creativity in higher education: Analysis through external internships in business management studies

Elena de Prada, Mercedes Mareque

575-590
DOI: https://doi.org/10.4185/rlcs-2023-1995
Journalism and covid-19 research in Spain: greater academic impact, with classical methodological approaches, and thematic predominance of disinformation

Bertran Salvador-Mata, Sergi Cortiñas-Rovira, Victor Herrero-Solana

554-574
DOI: https://doi.org/10.4185/rlcs-2023-2001
Identities and exposure to online violence. Approach to a thematic classification of hate messages.

Carmen Romo Parra, Lucía Sell Trujillo, Teresa Vera Balanza, José Jesús Delgado Peña

539-553
DOI: https://doi.org/10.4185/rlcs-2023-1998
The new online university education: from the emotional to the spectacular

PhD Daniela Musicco Nombela, PhD Piero Dominici, PhD Gonzalo Sarasqueta, PhD María José Gato Bermudez, PhD. Maria João Silveira, PhD José Diaz Cuesta

508-538
DOI: https://doi.org/10.4185/rlcs-2023-1980
Impact and treatment of Banksy's art actions in the Spanish press

Terese Mendiguren Galdospin, Koldobika Meso Ayerdi, Jesús Ángel Pérez Dasilva, María Ganzabal Learreta

491-507
- PDF (Español (España))
- PDF
DOI: https://doi.org/10.4185/rlcs-2023-1973
Female sustainability and startups: analysis of the leadership in communication by women entrepreneurs in Spain and Portugal

Rocio Torres-Mancera, Estrella Martínez-Rodrigo, Claudia Amaral Santos

474-490
- PDF (Español (España))
- PDF
DOI: https://doi.org/10.4185/rlcs-2023-1978
Fighting disinformation through source management: a comparison between journalistic models in the context of COVID-19

Rosana Sanahuja Sanahuja, Pablo López Rabadán

446-473
DOI: https://doi.org/10.4185/rlcs-2023-1914
MBA’s in Mexico and their impact on corporate reputation executive training

José Rafael Santana-Villegas, Pedro Linares, Juan Enrique Gonzálvez-Vallés, Mónica Viñarás-Abad

423-445
DOI: https://doi.org/10.4185/rlcs-2023-1923
Media and Information Literacy and Critical Thinking: A Systematic Review A systematic review

Hibai Lopez-Gonzalez, Luciana Sosa, Lydia Sánchez, Adrien Faure-Carvallo

399-422
DOI: https://doi.org/10.4185/rlcs-2023-1939
The European Union representation in Spanish media Discourses and polarization through the energy crisis

Lucía García-Carretero, María-José Establés, Ana Pérez-Escoda

375-398
DOI: https://doi.org/10.4185/rlcs-2023-1932
Radiography of innovation in the state PSM from the Iberian Peninsula: strategic, technological and youth audience engagement vision in RTVE and RTP

César Fieiras Ceide, Miguel Túñez López, Jorge Pedro Sousa

353-374
DOI: https://doi.org/10.4185/rlcs-2023-1957
Sound fiction and verbodependent creativity. Sound short stories without words

Virginia Guarinos, Mar Ramírez-Alvarado, Daniel Martín-Pena

332-352
DOI: https://doi.org/10.4185/RLCS-2023-1949
Correlation between Facebook and Google Scholar in scientific journals impact

Jorge Cueva, Nicolás Sumba, Priscila Paredes Floril, Antonio Sanchez-Bayon, Kenya Carbo Guerrero

314-331
DOI: https://doi.org/10.4185/RLCS-2023-1897
Logics and orientations of digital activism. Froom use and appropriation to the development of autonomous tools

José Candón-Mena, David Montero-Sánchez

297-313
DOI: https://doi.org/10.4185/RLCS-2023-1891
COMMUNICATION STRATEGIES IN DIVERGENCE: BETWEEN RIGOR AND MANIPULATION. A COMPARATIVE ANALYSIS OF THE POLITICAL COMMUNICATION OF THE UNITED STATES AND SPAIN FACING THE INITIAL STAGE OF THE COVID-19 CRISIS

Blanca Nicasio Varea, Marta Pérez Gabaldón, Manuel Chávez

275-296
DOI: https://doi.org/10.4185/RLCS-2023-1899
Social stigmatization in the news coverage of obesity in the Spanish press during the pandemic

Idoia Camacho Markina, Udane Goikoetxea Bilbao, Iñigo Marauri Castillo

250-274
DOI: https://doi.org/10.4185/RLCS-2023-1895
Spanish Monarchy under examination: from consensual media silence to attack and defense frames in the case of the scandal of the emeritus king Juan Carlos I

Beatriz Herrero-Jiménez, Rosa Berganza , Eva Luisa Gómez Montero

230-249
DOI: https://doi.org/10.4185/RLCS-2023-1882
Politics, public health, and disinformation: Instagram posts by European far-right parties about COVID-19 vaccines

Sebastián Sánchez-Castillo, Carlos López-Olano, Àlvar Peris-Blanes

210-229
DOI: https://doi.org/10.4185/RLCS-2023-1870
The Moncloa in Twitter: a quantitative analysis in the post-COVID era

Marta Pulido Polo, María Dolores del Mar Sánchez González, José Manuel Mesa Göbel, Jose Vázquez-González

191-209
DOI: https://doi.org/10.4185/RLCS-2023-1874
Storydoing as an innovative model of advertising communication that favors an improvement in society

Antonio Rodríguez-Ríos, Patrícia Lázaro Pernias

171-190
DOI: https://doi.org/10.4185/RLCS-2023-1865
Transmedia in Higher Education. A qualitative research.

Giancarlo Gomero, Daniel Barredo-Ibanez, Javier Hernandez Ruiz

155-170
DOI: https://doi.org/10.4185/RLCS-2023-1838
Gerontological ageism as a social challenge and its detection in news media content

Nadiya Balandina, Olena Pankevych, Vladyslava Liubarets, Yuliіa Vyshnevska, Nataliia Rodinova

133-154
DOI: https://doi.org/10.4185/RLCS-2023-1828
Scientific communication after the COVID-19 crisis: TikTok publishing strategies on the transmedia board

Juan Ignacio Martin Neira, Magdalena Trillo Domínguez, María Dolores Olvera Lobo

109-132
DOI: https://doi.org/10.4185/RLCS-2023-1841
Digital communication and the city: Analysis of the websites of the most visited cities in the world in the Covid-19 era

Laura Cervi, Santiago Tejedor Calvo, Kelly Robledo-Dioses

81-108
DOI: https://doi.org/10.4185/RLCS-2023-1845
Deconstructing the horror. Film analysis to reduce the impact of seeing real violence

Ainara Miguel Sáez de Urabain, Ainhoa Fernández de Arroyabe Olaortua, Sergio Monge Benito, Virginia Guillén Cañas, Leire Azkunaga García

63-80
DOI: https://doi.org/10.4185/RLCS-2023-1823
Disinformation and vaccines on social networks Behavior of hoaxes on Twitter

José Manuel Noguera, María del Mar Grandío Pérez, Guillermo Villar-Rodríguez, Alejandro Martín, David Camacho

44-62
DOI: https://doi.org/10.4185/RLCS-2023-1820
Russia-Ukraine, a comparative analysis of the Twitter audience of the profiles of the Government of the Russian Federation and the Office of the President of Ukraine

Andrea Donofrio, Ángel Luis Rubio Moraga, Carolina Abellán Guzmán

18-43
DOI: https://doi.org/10.4185/RLCS-2023-1819
Tackling disinformation with media literacy: analysis of trends in the European Union

Charo Sádaba, Ramón Salaverría

1-17
DOI: https://doi.org/10.4185/RLCS-2023-1552

Persuasive communication and social purposes of brands

Persuasive Communication and Social Purpose Brands: Realities and Challenges in the Design of Creative Strategies

Coordinadores: Dra. Araceli Castelló-Martínez, Juan Monserrat-Gauchi, Joaquim Brigas
- PDF (Español (España))
Use of corporate podcasting as a SDGs communication tool in the Spanish banking sector

Estrella Barrio-Fraile, María Luz Barbeito-Veloso, Anna Fajula-Payet, Juan José Perona-Páez, Ana María Enrique-Jiménez

97-122
DOI: https://doi.org/10.4185/rlcs-2023-2011
Qatar World Cup: own goal or success for sponsors. Analysis of videos posted on YouTube and audience response

Jesús Pérez-Seoane, Juan-Manuel Corbacho-Valencia, Javier Abuín-Penas

76-96
DOI: https://doi.org/10.4185/rlcs-2023-2006
Brands and purpose: Analysis of the digital strategies on Twitter of the most reputable brands in Spain

Jorge David Fernández Gómez, María-Teresa Gordillo-Rodríguez, Laura Pacheco Barriga, Elena Fernández Blanco

44-75
DOI: https://doi.org/10.4185/rlcs-2023-2005
The limited effects of green marketing on attitudes towards trademarks

Álvaro Jiménez Sánchez, Belinda de Frutos Torres, Vasilica-María Margalina

23-43
DOI: https://doi.org/10.4185/rlcs-2023-2024
Advertising literacy and children. Literature review from Web of Science (WOS) and Scopus (2010-2022)

Erika Fernández-Gómez, Jesús Segarra-Saavedra, Beatriz Feijoo

1-22
DOI: https://doi.org/10.4185/rlcs.2023.1892

Public media and digital ecosystem

Public media and digital ecosystem

Coordinators: Dr. Sergio Splendore, Dra. Carmen Costa-Sánchez, Dra. María José Ufarte Ruiz
- PDF (Español (España))
Social appeals and current advertising: analysis of their effectiveness and reflections from the sector

Noemí Martín García, María Cruz Alvarado López, Alberto Martín García

63-85
DOI: https://doi.org/10.4185/rlcs-2023-1996
Young audiences' perception of Spanish public television's online platforms: RTVE Play and Playz

Gaizka Eguzkitza Mestraitua, Miguel Ángel Casado del Río, Josep Àngel Guimerá i Orts

40-62
DOI: https://doi.org/10.4185/rlcs-2023-1970
Cross-media radio and hybrid radio: the new way to inform and entertain yourself on the digital stage

Armand Balsebre-Torroja, Miguel-Ángel Ortiz-Sobrino, Xosé Soengas-Pérez

17-39
DOI: https://doi.org/10.4185/RLCS-2023-1848
Artificial intelligence in RTVE at the service of empty Spain. News coverage project with automated writing for the 2023 municipal elections

Luisa Graciela Aramburú Moncada, Isaac López Redondo, Antonio López Hidalgo

1-16
DOI: https://doi.org/10.4185/RLCS-2023-1550

Neurocommunication, Neuromarketing and Advertising: Consumer behavior in advertising.

Neurocommunication, Neuromarketing and Advertising: consumer behavior

Coordinators: Dra. Almudena Barrientos-Báez, Dr. Ubaldo Cuesta, Marguerita Zito
- PDF (Español (España))
Brand social orientation and its relationship with customer engagement behaviors. A case study

Juan F. Mejía Giraldo, Lina Vanessa Delgado Figueroa

57-73
DOI: https://doi.org/10.4185/rlcs-2023-2009
The neuroconsumer: a narrative review of the literature in light of mental and emotional patterns

José Luis Portela López , Carlos Rodríguez Monroy

34-56
- PDF (Español (España))
- PDF
DOI: https://doi.org/10.4185/rlcs.2023.1913
Relation between Emotions and Memory Relate in Public Service Advertising Campaigns. A Study Based on a Neuroscience Approach

Antonio Baraybar Fernández, Miguel Baños González, Mario Rajas

1-33
DOI: https://doi.org/10.4185/RLCS-2023-1936b

Reviews

A root-cause treatment for the deterioration of the information and communication society.

Rocío Collado Alonso

1-2
- PDF (Español (España))
- EPUB (Español (España))
DOI: https://doi.org/10.4185/RLCS-2023-1930
Understanding Media Production

Minerva Campos Rabadán

1-3
- PDF (Español (España))
DOI: https://doi.org/10.4185/RLCS-2023-1843

Web Analytics